How the card game "Magic: The Gathering" deflated a speculative bubble : Planet Money When the popular card game Magic: The Gathering entered a speculative bubble, its creators found a way to keep it from bursting. We check in to see if their strategy is still working. | Subscribe to our weekly newsletter here.

The Curse Of The Black Lotus (Update)

The Curse Of The Black Lotus (Update)

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Jim Bruso

Stand in awe before the Black Lotus.

Jim Bruso

Note: This episode originally ran in 2015, and has an update at the end

In a classic bubble — as we've seen in housing, tech stocks, or Beanie Babies — the fun ends in a crash. Things go belly up, and people can lose a lot of money.

The creators of the collectible card game Magic: The Gathering faced such a bubble. The cooler they made their cards, the more the resale value increased — and threatened to send Magic cards the way of the Beanie Baby.

Today on the show: how the folks who made Magic cards came up with a plan. A plan to once and for all conquer the science of bubbles, and make a collectible toy that could live forever. And an update, we look at their latest attempt to keep the bubble at bay.

Music: "Dafuunk," "Air Tour," "Let The Beat Drop," "Jet Set Go," and "Platforms."

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