SoulCycle: Julie Rice & Elizabeth Cutler (2019) : How I Built This with Guy Raz Before Elizabeth Cutler and Julie Rice met, they shared a common belief: New York City gyms didn't have the kind of exercise classes they craved, and each of them wanted to change that. A fitness instructor introduced them over lunch in 2005, and before the meal was done they were set on opening a stationary bike studio, with a chic and aspirational vibe. A few months later, the first SoulCycle opened in upper Manhattan. Since then, SoulCycle has cultivated a near-tribal devotion among its clients, with studios across the United States and Canada.

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SoulCycle: Julie Rice & Elizabeth Cutler (2019)

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SoulCycle: Julie Rice & Elizabeth Cutler (2019)

SoulCycle: Julie Rice & Elizabeth Cutler (2019)

SoulCycle: Julie Rice & Elizabeth Cutler (2019)

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  • <iframe src="https://www.npr.org/player/embed/988075310/988098296" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
Phuong Nguyen for NPR
Elizabeth Cutler and Julie Rice are founders of SoulCycle.
Phuong Nguyen for NPR

Before Elizabeth Cutler and Julie Rice met, they shared a common belief: New York City gyms didn't have the kind of exercise classes they craved, and each of them wanted to change that.

A fitness instructor introduced them over lunch in 2005, and before the meal was done they were set on opening a stationary bike studio, with a chic and aspirational vibe.

A few months later, the first SoulCycle opened in upper Manhattan. Since then, SoulCycle has cultivated a near-tribal devotion among its clients, with studios across the United States and Canada.