Star Wars And Other Merchandise : Pop Culture Happy Hour Today is May the 4th, also known as Star Wars Day. The first Star Wars film spawned many sequels, TV series, videogames and a multi-billion dollar merchandise industry. So we thought it would be a good time to revisit our conversation about movie merchandise. In this encore episode, we talk about everything from Jar Jar Binks lollipops and E.T. dolls to Teenage Mutant Ninja Turtle cereal, and more.