Star Wars And Other Merchandise : Pop Culture Happy Hour Today is May the 4th, also known as Star Wars Day. The first Star Wars film spawned many sequels, TV series, videogames and a multi-billion dollar merchandise industry. So we thought it would be a good time to revisit our conversation about movie merchandise. In this encore episode, we talk about everything from Jar Jar Binks lollipops and E.T. dolls to Teenage Mutant Ninja Turtle cereal, and more.
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'Star Wars' And Other Merchandise

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'Star Wars' And Other Merchandise

'Star Wars' And Other Merchandise

'Star Wars' And Other Merchandise

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  • <iframe src="https://www.npr.org/player/embed/991957248/993046622" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

Star Wars action figures are seen for sale at a Target store on September 4, 2015 in Miami, Florida. Joe Raedle/Getty Images hide caption

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Joe Raedle/Getty Images

Star Wars action figures are seen for sale at a Target store on September 4, 2015 in Miami, Florida.

Joe Raedle/Getty Images

Today is May the 4th, also known as Star Wars Day. The first Star Wars film spawned many sequels, TV series, videogames and a multi-billion dollar merchandise industry. So we thought it would be a good time to revisit our conversation about movie merchandise. In this encore episode, we talk about everything from Jar Jar Binks lollipops and E.T. dolls to Teenage Mutant Ninja Turtle cereal, and more.

The audio was produced and edited by Jessica Reedy.