Big Vape: The Incendiary Rise of Juul E-cigarettes : Short Wave Juul Labs seemingly started out with the aim to reduce smoking, but the company's e-cigarettes came to symbolize something very different: a teen vaping epidemic.

Host Maddie Sofia talks with Time health writer Jamie Ducharme about the science and marketing behind the rise and subsequent controversy surrounding Juul Labs. Plus, a look at what might be next in the future of e-cigarettes.

Click here for links to studies mentioned in this episode.

Big Vape: The Incendiary Rise of Juul E-cigarettes

Big Vape: The Incendiary Rise of Juul E-cigarettes

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A tobacco store advertises and sells Juul tobacco products in midtown Manhattan. Andrew Lichtenstein/Getty Images hide caption

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Andrew Lichtenstein/Getty Images

A tobacco store advertises and sells Juul tobacco products in midtown Manhattan.

Andrew Lichtenstein/Getty Images

Juul Labs seemingly started out with the aim to reduce smoking, but the company's e-cigarettes came to symbolize something very different: a teen vaping epidemic.

Host Maddie Sofia talks with Time health writer Jamie Ducharme about the science and marketing behind the rise and subsequent controversy of Juul Labs. Plus, a look at what might be next in the future of e-cigarettes.

Studies mentioned in this episode:

This episode was produced by Brit Hanson, fact-checked by Rasha Aridi, and edited by Gisele Grayson.