Ford Debuts F-150 Lightning Electric Pickup Truck : Planet Money : The Indicator from Planet Money The Ford Lightning is the first electric F-150 pickup truck, and it could be a historical tipping point for the US auto industry. The only problem? Selling it to old-school drivers.

America's Best-Selling Truck Goes Electric

America’s Best-Selling Truck Goes Electric

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Bill Pugliano/Getty Images
(Photo by Bill Pugliano/Getty Images)
Bill Pugliano/Getty Images

Think about your stereotypical electric car driver. Maybe they're an academic in Portland. Or a young fintech CEO with a Tesla in the Hamptons. They're not exactly... regular, everyday Americans.

But the country needs all Americans on board to meet its goal of dramatically reducing greenhouse gas emissions. Last year, fully electric vehicles made up only about 2% of sales in the US.

The biggest selling car in America, for over forty years, has been the big Ford F-series pickup truck. That truck, along with its competitors from Chevrolet or RAM, still run on polluting combustion engines.

Until now. On Wednesday night, Ford showcased its first-ever electric model of the Ford F-150. It's called the Ford F-150 Lightning. And this could represent a historical tipping point, the moment where old-school car companies start to take electric vehicles super seriously.

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