Bobbi Brown Cosmetics: Bobbi Brown (2018) Bobbi Brown started out as a makeup artist in New York City, but hated the gaudy color palette of the 1980s. She eventually shook up the industry by introducing "nude makeup" with neutral colors and a natural tone. In 1995, Estée Lauder acquired Bobbi Brown Cosmetics and Bobbi remained there for 22 years, until she realized the brand was no longer the one she had built.
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Bobbi Brown Cosmetics: Bobbi Brown (2018)

Bobbi Brown Cosmetics: Bobbi Brown (2018)

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Marcus Marritt for NPR
Bobbi Brown is the founder of Bobbi Brown Cosmetics.
Marcus Marritt for NPR

Bobbi Brown started out as a makeup artist in New York City, but hated the gaudy color palette of the 1980s.

She eventually shook up the industry by introducing "nude makeup" with neutral colors and a natural tone.

In 1995, Estée Lauder acquired Bobbi Brown Cosmetics and Bobbi remained there for 22 years, until she realized the brand was no longer the one she had built.

This episode of How I Built This was produced by Rachel Faulkner and edited by Neva Grant with research help from Nour Coudsi. Additional support from Jeff Rogers, Casey Herman, James Delahoussaye, J.C. Howard, Liz Metzger, Julia Carney, Farrah Safari, Analise Ober, and Harrison Vijay Tsui. You can follow us on Twitter @HowIBuiltThis, on Instagram @HowIBuiltThisNPR and email us at hibt@npr.org.

Special Series

How I Built This

For all new episodes, go to the How I Built This page on Wondery.com Listen early and ad-free on Wondery+ Listen on Amazon Music