Buying Consumer Goods Solely From Women-Led Companies : Planet Money : The Indicator from Planet Money A reporter frustrated by the gender and race gap in company CEOs sets out to buy products only from companies led or owned by women. Today on the show, what it takes to advance women in business.

A Quest To Support Women-Led Businesses

A Quest To Support Women-Led Businesses

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Rear view of young Asian mother groceries shopping for baby products in a supermarket. She is standing in front of the baby product aisle and have no idea which product to choose from
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Our own Stacey Vanek Smith is launching her book this week, which centers on women in business. Machiavelli For Women delves into some economic data that's frustrated Stacey for a long time — in particular the fact that women lead far fewer companies than men, and despite awareness of this fact, women still haven't gained a lot of traction in business.

Stacey found another reporter, TIME's Alana Semuels, who was grappling with this disparity by attempting to put her money where her mouth was — spending a full week purchasing products only from companies owned or led by women. Today on the show, we follow Alana's journey to buy female.

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