Keep calm, it's just the bullwhip effect
One question everyone wants to answer is how do we fix the broken supply chain?
That's why logistics expert Mathias Le Scaon created The Beergame App. Based on the Beer Distribution Game by the late MIT professor Jay Forrester, The Beergame App allows players to role-play as a retailer, wholesaler, distributor or brewer.
While each person plays an equally important role in making sure the beer gets to customers, miscommunication between players often turns the game into a screaming match as supply-chain issues steadily increase the further the beer moves from the customer. Enter: The bullwhip effect.
Today on the show, the Indicator team puts their teamwork skills to the test. Will they be able to meet the demand of their beer customers?
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