How Maverick Carter And LeBron James Built A Business Empire : The Limits with Jay Williams Years before they built the SpringHill Company — an entertainment and development brand recently valued at $725 million — Maverick Carter and LeBron James were just two kids from Akron, Ohio who loved playing basketball. Over the past two decades, their friendship and ambitions have grown stronger as they have defied assumptions of what athlete-driven business ventures can be.

In this episode of The Limits, Carter — CEO of SpringHillsat down with Jay Williams to share how he and James succeeded on their own terms, why LeBron's mother initially doubted their vision, and what Carter really thought about LeBron's decision to return to Cleveland.

For sponsor-free episodes, weekly bonus content, and more, subscribe to The Limits Plus at plus.npr.org/thelimits.

Follow Jay on Instagram and Twitter.
Email us at thelimits@npr.org.

Maverick Carter on Building the LeBron James Empire

Maverick Carter on Building the LeBron James Empire

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The architect: Maverick Carter. Photo illustration by Renee Klahr/NPR hide caption

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Photo illustration by Renee Klahr/NPR

The architect: Maverick Carter.

Photo illustration by Renee Klahr/NPR

Years before they built the SpringHill Company — an entertainment and development brand recently valued at $725 million — Maverick Carter and LeBron James were just two kids from Akron, Ohio who loved playing basketball. Over the past two decades, their friendship and ambitions have grown stronger as they have defied assumptions of what athlete-driven business ventures can be.

In this episode of The Limits, Carter — CEO of SpringHillsat down with Jay Williams to share how he and James succeeded on their own terms, why LeBron's mother initially doubted their vision, and what Carter really thought about LeBron's decision to return to Cleveland.

For sponsor-free episodes, weekly bonus content, and more, subscribe to The Limits Plus at plus.npr.org/thelimits.

Follow Jay on Instagram and Twitter.
Email us at thelimits@npr.org.

The Limits is produced by Karen Kinney, Leena Sanzgiri, Brent Baughman, Rachel Neel and Yolanda Sangweni. Our executive producer is Anya Grundmann. Special thanks to Charla Riggi & Erin Register.