BONUS: Maverick Carter On Building The LeBron James Empire : Consider This from NPR Before they built one of the biggest athlete-driven business empires in the world, LeBron James and Maverick Carter were just two kids from Akron, Ohio.

On this episode of NPR's newest podcast, The Limits With Jay Williams, Carter explains how he and James succeeded — on their own terms. Carter is CEO of the SpringHill Company.

Listen to more of The Limits via Apple, Google, or Spotify.

BONUS: Maverick Carter On Building The LeBron James Empire

BONUS: Maverick Carter On Building The LeBron James Empire

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The architect: Maverick Carter. Photo illustration by Renee Klahr/NPR hide caption

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Photo illustration by Renee Klahr/NPR

The architect: Maverick Carter.

Photo illustration by Renee Klahr/NPR

Before they built one of the biggest athlete-driven business empires in the world, LeBron James and Maverick Carter were just two kids from Akron, Ohio.

On this episode of NPR's newest podcast, The Limits With Jay Williams, Carter explains how he and James succeeded — on their own terms. Carter is CEO of the SpringHill Company.

Listen to more of The Limits via Apple, Google, or Spotify.