TikTok Is Creating Music Stars – And The Music Industry Is Watching : Consider This from NPR User-generated content specific to TikTok has propelled songs old and new to viral success. Whether it's someone lip-syncing to a song, or participating in a dance or trend using that song, it's made music discovery more participatory.

Success on the app can lead to success on the charts, and record labels are looking to TikTok for their next stars.

In participating regions, you'll also hear a local news segment to help you make sense of what's going on in your community.

Email us at considerthis@npr.org.

TikTok Is Creating Music Stars – And The Music Industry Is Watching

TikTok Is Creating Music Stars – And The Music Industry Is Watching

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Tai Verdes performs onstage during iHeartRadio's 2021 Jingle Ball. Derek White/Getty Images hide caption

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Derek White/Getty Images

Tai Verdes performs onstage during iHeartRadio's 2021 Jingle Ball.

Derek White/Getty Images

User-generated content specific to TikTok has propelled songs old and new to viral success. Whether it's someone lip-syncing to a song, or participating in a dance or trend using that song, it's made music discovery more participatory.

Success on the app can lead to success on the charts, and record labels are looking to TikTok for their next stars.

In participating regions, you'll also hear a local news segment to help you make sense of what's going on in your community.

Email us at considerthis@npr.org.

This episode was reported and produced by Mia Venkat. It was edited Fatma Tanis and Patrick Jarenwattananon. Additional reporting by NPR's Shannon Bond. Our executive producer is Cara Tallo.