Bonus Episode! The Limits with Jay Williams: Maverick Carter This week, we thought we'd bring you a little bonus from another show from NPR, The Limits with Jay Williams.

Years before they built the SpringHill Company—an entertainment and development brand recently valued at $725 million—Maverick Carter and LeBron James were just two kids from Akron, Ohio who loved playing basketball. Over the past two decades, their friendship and ambitions have grown stronger as they have defied assumptions of what athlete-driven business ventures can be. In this episode of The Limits, Carter—the CEO of SpringHillsat down with Jay Williams to share how he and James succeeded on their own terms, why LeBron's mother initially doubted their vision, and what Carter really thought about LeBron's decision to return to Cleveland.
Special Series

How I Built This

For all new episodes, go to the How I Built This page on Wondery.com Listen early and ad-free on Wondery+ Listen on Amazon Music

Bonus Episode! The Limits with Jay Williams: Maverick Carter

Bonus Episode! The Limits with Jay Williams: Maverick Carter

  • Download
  • <iframe src="https://www.npr.org/player/embed/1080983178/1080986619" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
Photo illustration by Renee Klahr/NPR
The architect: Maverick Carter.
Photo illustration by Renee Klahr/NPR

This week, we thought we'd bring you a little bonus from another show from NPR, The Limits with Jay Williams.

Years before they built the SpringHill Company—an entertainment and development brand recently valued at $725 million—Maverick Carter and LeBron James were just two kids from Akron, Ohio who loved playing basketball. Over the past two decades, their friendship and ambitions have grown stronger as they have defied assumptions of what athlete-driven business ventures can be.

In this episode of The Limits, Carter—the CEO of SpringHillsat down with Jay Williams to share how he and James succeeded on their own terms, why LeBron's mother initially doubted their vision, and what Carter really thought about LeBron's decision to return to Cleveland.

Special Series

How I Built This

For all new episodes, go to the How I Built This page on Wondery.com Listen early and ad-free on Wondery+ Listen on Amazon Music