Deion Sanders on JSU, Travis Hunter, and NIL Rules : The Limits with Jay Williams It's Prime Time on The Limits. NFL legend Deion "Coach Prime" Sanders sits down with Jay to talk about his latest chapter coaching college football. The two-time Superbowl champion decided to bet on HBCUs as the future of the NFL, successfully making what Sports Illustrated has dubbed one of the most shocking recruits in college football history.

The head coach of Jackson State University now feels his calling is to raise the next generation of young, Black athletes. He's coaching them to be better on and off the field, and he's advocating for them to finally get paid for their name, image, and likeness.

As Sanders puts it, his tenure as a coach is "not a moment, but a movement." And just as with his own NFL career, Neon Deion is building the kind of coaching record that proves his critics wrong.

You can watch Sanders in action in his new Barstool Sports and SMAC Productions docuseries Coach Prime. New episodes air Tuesdays and Thursdays on all Barstool Sports digital platforms at 8:00pm ET through March 10.

For sponsor-free episodes, weekly bonus content, and more, subscribe to The Limits Plus at plus.npr.org/thelimits. On this week's Plus episode, Deion Sanders talks about the personal relationships that have pushed him to greatness.

Follow Jay on Instagram and Twitter. Email us at thelimits@npr.org.

NFL Legend Deion Sanders on HBCUs and Raising the Next Generation of Black Athletes

NFL Legend Deion Sanders on HBCUs and Raising the Next Generation of Black Athletes

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Deion Sanders Photo illustration by Estefania Mitre/NPR hide caption

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Photo illustration by Estefania Mitre/NPR

Deion Sanders

Photo illustration by Estefania Mitre/NPR

It's Prime Time on The Limits. NFL legend Deion "Coach Prime" Sanders sits down with Jay to talk about his latest chapter coaching college football. The two-time Superbowl champion decided to bet on HBCUs as the future of the NFL, successfully making what Sports Illustrated has dubbed one of the most shocking recruits in college football history.

The head coach of Jackson State University now feels his calling is to raise the next generation of young, Black athletes. He's coaching them to be better on and off the field, and he's advocating for them to finally get paid for their name, image, and likeness.

As Sanders puts it, his tenure as a coach is "not a moment, but a movement." And just as with his own NFL career, Neon Deion is building the kind of coaching record that proves his critics wrong.

You can watch Sanders in action in his new Barstool Sports and SMAC Productions docuseries Coach Prime. New episodes air Tuesdays and Thursdays on all Barstool Sports digital platforms at 8:00pm ET through March 10.

For sponsor-free episodes, weekly bonus content, and more, subscribe to The Limits Plus at plus.npr.org/thelimits. On this week's Plus episode, Deion Sanders talks about the personal relationships that have pushed him to greatness.

Follow Jay on Instagram and Twitter. Email us at thelimits@npr.org.

The Limits is produced by Karen Kinney, Mano Sundaresan, Leena Sanzgiri, Barton Girdwood, Brent Baughman, Rachel Neel and Yolanda Sangweni. Music by Ramtin Arablouei. Our executive producer is Anya Grundmann. Special thanks to Charla Riggi and Erin Register.