How Maverick Carter And LeBron James Built A Business Empire : The Limits with Jay Williams On this week's episode of The Limits, we're in instant replay mode. We're bringing you back to where it began, with our first conversation with sports marketing executive Maverick Carter. Maverick is the architect behind LeBron James' athletic empire, and he sat down with Jay to share how he and LeBron succeeded on their own terms, why LeBron's mother initially doubted their vision, and what Mav really thought about LeBron's decision to return to Cleveland.

For sponsor-free episodes, weekly bonus content, and more, subscribe to The Limits Plus at plus.npr.org/thelimits. Follow Jay on Instagram and Twitter. Email us at thelimits@npr.org.

Instant Replay: Maverick Carter on Building the LeBron James Empire

Instant Replay: Maverick Carter on Building the LeBron James Empire

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Maverick Carter Photo illustration by Renee Klahr/NPR hide caption

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Photo illustration by Renee Klahr/NPR

Maverick Carter

Photo illustration by Renee Klahr/NPR

On this week's episode of The Limits, we're in instant replay mode. We're bringing you back to where it began, with our first conversation with sports marketing executive Maverick Carter.

Years before they built The SpringHill Company, an entertainment and development brand recently valued at $725 million, Maverick Carter and LeBron James were just two kids from Akron, Ohio who loved playing basketball. Over the past two decades, their friendship and ambitions have grown stronger as they have defied assumptions of what athlete-driven business ventures can be.

Maverick—CEO of SpringHill—sat down with Jay to share how he and LeBron succeeded on their own terms, why LeBron's mother initially doubted their vision, and what Mav really thought about LeBron's decision to return to Cleveland.

The Limits is produced by Karen Kinney, Mano Sundaresan, Leena Sanzgiri, Barton Girdwood, Rachel Neel and Yolanda Sangweni. Music by Ramtin Arablouei. Our executive producer is Anya Grundmann. We recently lost a beloved colleague, Edward Wyckoff Williams. Rest in power, king. You are deeply missed.

For sponsor-free episodes, weekly bonus content, and more, subscribe to The Limits Plus at plus.npr.org/thelimits. Follow Jay on Instagram and Twitter. Email us at thelimits@npr.org.