IBM: Lou Gerstner : Wisdom From The Top with Guy Raz When Lou Gerstner became the CEO of IBM in 1993, he had never worked for a technology company, and IBM was in big trouble: competitors like Microsoft, Dell, and Compaq were eating up market share. Gerstner took the challenge head-on by reimagining IBM's structure and culture, and eventually helped IBM reclaim its position as a dominant force in the tech industry.

IBM: Lou Gerstner

IBM: Lou Gerstner

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When Lou Gerstner became the CEO of IBM in 1993, he had never worked for a technology company, and IBM was in big trouble: competitors like Microsoft, Dell, and Compaq were eating up market share. Gerstner took the challenge head-on by reimagining IBM's structure and culture, and eventually helped IBM reclaim its position as a dominant force in the tech industry.