Best Of: Meet TikTok's 'Coastal Grandmother' : 1A Close your eyes and imagine for a moment that you're on the beach in an outfit that Diane Keaton would wear, looking through a book of Ina Garten recipes with a cashmere sweater tied across your shoulders.

If any of this appeals to you, you might be what's known on TikTok as a "coastal grandmother."

It's a term coined by 26-year-old TikTok creator Lex Nicoleta to describe a beachy, romantic aesthetic.

We discuss the coastal grandmother vibe and what it can tell us about how trends circulate online. We also get into how trends like these encourage consumerism.

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Best Of: Meet TikTok's 'Coastal Grandmother'

Best Of: Meet TikTok's 'Coastal Grandmother'

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This summer's TikTok trend of choice: coastal grandmother. Grandkids optional. Maddie Meyer/Getty Images hide caption

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Maddie Meyer/Getty Images

This summer's TikTok trend of choice: coastal grandmother. Grandkids optional.

Maddie Meyer/Getty Images

Close your eyes and imagine for a moment that you're on the beach in an outfit that in "Something's Gotta Give," looking through a book of Ina Garten recipes with a cashmere sweater tied across your shoulders.

If any of this appeals to you, you might be what's known on TikTok as a "coastal grandmother."

It's a term coined by 26-year-old TikTok creator Lex Nicoleta to describe a beachy, romantic aesthetic.

It's become this summer's vibe of choice. But what can the aesthetic tell us about how trends circulate online? And how do they encourage consumerism?

Alden Wicker, Rebecca Jennings, and Jennifer Ebelhar join us for the discussion.

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