Scooter Braun on managing some of the biggest stars in Hollywood : The Limits with Jay Williams On this week's episode of The Limits, Jay speaks with his old friend, Scott "Scooter" Braun. Scooter is an entrepreneur, investor, and one of the most well-known talent managers in Hollywood today.

Scooter first got his start when he dropped out of college to pursue a professional career in marketing, after organizing a successful trail of parties for high-profile musicians. But today, he's probably best known for recognizing talent; after first seeing a video of young Justin Bieber on YouTube, he "saw clearly that [Justin] could be one of the biggest artists in the world." From there on, he continued to be a visionary – going on to manage stars like Ariana Grande, J Balvin, and Demi Lovato.

Jay spoke with the man behind the curtain about everything from his biggest challenges in work and life to his relationship with his kids, and his constant quest for self-improvement. Having already achieved major success, the one thing Scooter wants now is to be present.

Follow Jay on Instagram and Twitter. Email us at thelimits@npr.org. For sponsor-free episodes, weekly bonus content, and more, subscribe to The Limits Plus.

Scooter Braun on the lessons he's learned while defying expectations

Scooter Braun on the lessons he's learned while defying expectations

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Scooter Braun. Photo illustration by Kaz Fantone/NPR hide caption

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Photo illustration by Kaz Fantone/NPR

Scooter Braun.

Photo illustration by Kaz Fantone/NPR

On this week's episode of The Limits, Jay speaks with his old friend, Scott "Scooter" Braun. Scooter is an entrepreneur, investor, and one of the most well-known talent managers in Hollywood today.

Scooter first got his start when he dropped out of college to pursue a professional career in marketing, after organizing a successful trail of parties for high-profile musicians. But today, he's probably best known for recognizing talent; after first seeing a video of young Justin Bieber on YouTube, he "saw clearly that [Justin] could be one of the biggest artists in the world." From there on, he continued to be a visionary – going on to manage stars like Ariana Grande, J Balvin, and Demi Lovato.

Jay spoke with the man behind the curtain about everything from his biggest challenges in work and life to his relationship with his kids, and his constant quest for self-improvement. Having already achieved major success, the one thing Scooter wants now is to be present.

Follow Jay on Instagram and Twitter. Email us at thelimits@npr.org. For sponsor-free episodes, weekly bonus content, and more, subscribe to The Limits Plus.

The Limits is produced by Diba Mohtasham, Devan Schwartz, Max Freedman, and Mano Sundaresan. Our Senior Producer is Leena Sanzgiri. Our Executive Producers are Karen Kinney, Veralyn Williams, and Yolanda Sangweni. Our Senior Vice-President of Programming and Audience Development is Anya Grundmann. Music by Ramtin Arablouei. Special thanks to Christina Hardy, Rhudy Correa, and Charla Riggi.

Watch the full episode on YouTube

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