How South Korea became a global exporter of pop culture : Code Switch From BTS to Squid Game to high-end beauty standards, South Korea reigns as a global exporter of pop culture and entertainment. How does a country go from a war-decimated state just 70 years ago, to a major driver of global soft power? Through war, occupation, economic crisis, and national strategy, comes a global phenomenon - the Korean wave. This is an episode from our play cousins Throughline and originally aired September 8th, 2022.

Throughline: How Korean culture went global

Throughline: How Korean culture went global

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Korean band BTS appears at the daily press briefing with Press Secretary Karine Jean-Pierre, in the Brady Press Briefing of the White House in Washington, DC, May 31, 2022. SAUL LOEB/AFP via Getty Images hide caption

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SAUL LOEB/AFP via Getty Images

Korean band BTS appears at the daily press briefing with Press Secretary Karine Jean-Pierre, in the Brady Press Briefing of the White House in Washington, DC, May 31, 2022.

SAUL LOEB/AFP via Getty Images

From BTS to Squid Game to high-end beauty standards, South Korea reigns as a global exporter of pop culture and entertainment. How does a country go from a war-decimated state just 70 years ago, to a major driver of global soft power? Through war, occupation, economic crisis, and national strategy, comes a global phenomenon - the Korean wave. This is an episode from our play cousins Throughline and originally aired September 8th, 2022.