Shein: fast fashion and a furious online backlash : The Indicator from Planet Money In the past few years, Shein has grown into the world's largest online-only fashion retailer. And in the process, it has also drawn criticism, a cultural backlash, and the ire of U.S. lawmakers. Today on the show: how Shein's unusual business model helped it grow from a small internet startup to a global retail behemoth, and why it is so controversial.

If you enjoyed this episode, check out our series on the influencer industry.

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How Shein became a fast-fashion behemoth

How Shein became a fast-fashion behemoth

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JADE GAO/AFP via Getty Images
Photo by JADE GAO/AFP via Getty Images
JADE GAO/AFP via Getty Images

Even in the world of fast fashion, where trendy and cheap is the name of the game, Shein has taken the concept to a whole other level — churning out thousands of new products each day at staggeringly low prices. In the past few years, Shein has grown into the world's largest online-only fashion retailer. And in the process, it has also drawn criticism, a cultural backlash, and the ire of U.S. lawmakers. Today on the show: how Shein's unusual business model helped it grow from a small internet startup to a global retail behemoth, and why it is so controversial.

If you enjoyed this episode, check out our series on the influencer industry.

For sponsor-free episodes of The Indicator from Planet Money, subscribe to Planet Money+ via Apple Podcasts or at plus.npr.org.

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