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For The Eras Tour, Taylor Swift takes a lucrative, satisfying victory lap : Pop Culture Happy Hour Taylor Swift's Eras Tour is on pace to become the biggest and most lucrative concert tour in history. Each night's show offers up a career-spanning three-hour epic, with a sprawling setlist that includes a nightly assortment of surprises. But what made the tour such a juggernaut this summer?

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Pop Culture Happy Hour

For The Eras Tour, Taylor Swift takes a lucrative, satisfying victory lap

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Margaret H. Willison

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Jordan Crucchiola

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For The Eras Tour, Taylor Swift takes a lucrative, satisfying victory lap

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Taylor Swift performs onstage on the first night of her Eras Tour at AT&T Stadium in Arlington, Texas. AFP/Getty Images hide caption

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AFP/Getty Images

Taylor Swift performs onstage on the first night of her Eras Tour at AT&T Stadium in Arlington, Texas.

AFP/Getty Images

Taylor Swift's Eras Tour is on pace to become the biggest and most lucrative concert tour in history. Each night's show offers up a career-spanning three-hour epic, with a sprawling setlist that includes a nightly assortment of surprises. But what made the tour such a juggernaut this summer?

Subscribe to Pop Culture Happy Hour Plus at plus.npr.org/happyhour