February 3, 2015; Washington, DC – Invisibilia, a new show about the invisible forces that guide human behavior, has already become one of NPR's most popular programs. Supported by a strong audience, Invisibilia quickly earned its current status of number one podcast on iTunes. Now, less than one month since its launch, the show has reached another benchmark – episodes of the podcast have been downloaded or streamed more than 10 million times.
"Invisibilia will have more downloads per episode in January than any other NPR podcast, which is unprecedented for any new show and much more for one that has been on the air for less than a month," said NPR's Vice President of Programming Eric Nuzum. "This confirms that expert story-telling, approaching difficult subjects with a combination of rigorous reporting and a human perspective, works across all platforms."
NPR introduced Invisibilia on January 9 with the biggest public radio program launch to date. The radio show and podcast, hosted by award-winning journalists Alix Spiegel and Lulu Miller, was from day one made available on all NPR platforms. It currently airs on more than 300 public radio stations around the country and can be streamed in podcasts and web players everywhere. Excerpts can be heard on NPR's All Things Considered and Morning Edition, and have aired on This American Life and WNYC's Radiolab.
Since launching its first podcasts in 2005, NPR has grown to be one of the largest producers and distributors of podcasts today. Its podcast programs receive more than 69 million downloads a month with several – including Wait Wait... Don't Tell Me!, TED Radio Hour and now Invisibilia – consistently ranking in the top ten on iTunes.
NPR Media Relations: Isabel Lara
Email: mediarelations (at) npr.org