Anya Grundmann Named NPR VP Of Programming & Audience Development Grundmann, recently named one of Billboard's Women in Music for a third year, comes into her new position as NPR's VP Of Programming & Audience Development after eight years as the head of NPR Music.

Anya Grundmann Named NPR VP Of Programming & Audience Development

NPR Names Anya Grundmann Vice President of Programming and Audience Development

January 6, 2016; Washington, D.C. – Anya Grundmann is NPR's new Vice President of Programming and Audience Development, it was announced today by NPR CMO and Senior Vice President for Audience Development Emma Carrasco and Senior Vice President of News and Editorial Director Michael Oreskes, to whom Grundmann will jointly report. She has been in the new role on an interim basis and was selected following an extensive national search.

Anya Grundmann, NPR's Vice President of Programming and Audience Development Susan Hale Thomas/NPR hide caption

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Susan Hale Thomas/NPR

Anya Grundmann, NPR's Vice President of Programming and Audience Development

Susan Hale Thomas/NPR

In this position, Grundmann will lead NPR's programming center to create and acquire the highest quality content offerings that will engage and grow public radio's audience on Member stations across the country, and inspire new levels of engagement with audiences on digital platforms. During the six months Grundmann was in the interim role, she oversaw the launch of several major additions to NPR's content development pipeline, including the debut with NPR News of the Hidden Brain and NPR Politics podcasts and the upcoming second season of Invisibilia, as well as an on-air promotion campaign for All Things Considered.

"Anya has distinguished herself from both a creative and audience development perspective for many years. She is ideally suited to develop a comprehensive content development strategy that guides the growth and direction of NPR programs for the next decade, taking into consideration changes in our nation's demographics, audience behaviors and competitive media landscape," says Carrasco.

"I'm thrilled to be working with the incredible journalists and creative storytellers of our day to develop and support programming that our audiences will find smart, fun, deeply engaging and important to their lives," says Grundmann.

Recently named one of Billboard's Women in Music for a third consecutive year, Grundmann comes into her new position after eight years as the head of NPR Music, where she and her team established NPR Music as a powerhouse in digital innovation and creative experimentation, and an industry leader in multi-genre music discovery that reaches more than 20 million people every month.

Under Grundmann's direction, NPR Music has been instrumental in the growth of national radio programs and specials including WXPN's World Cafe and developed new programs such as Jazz Night In America, a multi-platform radio and video documentary series made in collaboration with Jazz at Lincoln Center and WBGO. She has collaborated with NPR News on major music initiatives and overseen NPR Music's expansion into signature video, events and digital, including the popular First Listen and Tiny Desk Concert series as well as an annual opening-night showcase at SXSW. While its flagship program, All Songs Considered, continues to hold its spot as the most popular music podcast in iTunes, NPR Music has expanded its reach with the hip-hop interview show Microphone Check, the Latin alternative music and culture program Alt.Latino and KCRW's electronic/dance offering Metropolis.

Grundmann joined NPR in 1994 as an intern, and landed her first job as Associate Editor and then Supervising Editor of the classical music program Performance Today, winning a coveted Peabody Award. She is recognized across public media for her passion for the mission of public broadcasting, her commitment to growing the public radio audience in partnership with Member stations, and her ability to create a work environment that inspires greatness in the teams she leads.

In 2013, Grundmann was a Fellow in the Sulzberger Leadership program at the Columbia University Graduate School of Journalism, where she was a Fellow in the National Arts Journalism Program from 2002-2003. For seven years, Grundmann co-Directed the NEA Institute for Classical Music and Opera writers, a professional development program for mid-career arts journalists.

After completing an undergraduate degree in English at Grinnell College, Grundmann moved to Flagstaff, AZ, where she first began serving public media as a programmer and music announcer at Member station KNAU.

About NPR
NPR connects to audiences on the air, online, and in person. More than 26 million radio listeners tune in to NPR each week and more than 30 million unique visitors access each month making NPR one of the most trusted sources of news and insights on life and the arts. NPR shares compelling stories, audio and photos with millions of social media users on Facebook, Twitter, Instagram, Pinterest, YouTube and Snapchat; NPR News and NPR One apps, online streaming, podcasts, iTunes radio and connected car dashboards help meet audiences where they are. NPR's live events bring to the stage two-way conversations between NPR hosts and the audience in collaboration with the public radio Member Station community. This robust access to public service journalism makes NPR an indispensable resource in the media landscape.


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