NPR CEO Jarl Mohn Names Meg Goldthwaite Chief Marketing Officer Meg Goldthwaite, currently Chief Marketing Officer for Conservation International, will become NPR's head marketer, announced Jarl Mohn, President and CEO of NPR.
NPR logo NPR CEO Jarl Mohn Names Meg Goldthwaite Chief Marketing Officer

NPR CEO Jarl Mohn Names Meg Goldthwaite Chief Marketing Officer

Meg Goldthwaite will become NPR's Chief Marketing Officer starting Dec. 12, 2016. Stephen Voss/NPR hide caption

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Stephen Voss/NPR

Meg Goldthwaite will become NPR's Chief Marketing Officer starting Dec. 12, 2016.

Stephen Voss/NPR

Nov. 21, 2016; Washington, D.C. – Meg Goldthwaite, currently Chief Marketing Officer for Conservation International, will become NPR's head marketer, announced Jarl Mohn, President and CEO of NPR. Her appointment as Chief Marketing Officer begins December 12 and follows an extensive national search.

Goldthwaite is a marketing and communications executive with 25 years of experience that span branding, visual storytelling, digital communications and media for major brands and non-profits. As NPR's Chief Marketing Officer, she will lead the implementation of a brand and marketing strategy to increase the visibility of NPR and public radio, and to grow audience and revenue.

"We are thrilled that Meg has agreed to join us. She is a highly energetic leader who has the experience to build on our strong brand and help NPR connect with new audiences," said Mohn. "NPR's mission is to work in partnership with Member stations to create a more informed public. Robust marketing and outreach programs will increase our reach and help us fulfill this mission."

"I grew up listening to my local NPR member station, WAMU. The news was on in the morning, and my mom played its bluegrass as she drove me around. Now I wake up to its newscasts and run with its podcasts," said Goldthwaite. "It has never been more important for our country to have consistent, trusted sources for news. Public radio is the ideal platform for the free and thoughtful exchange of ideas and information—and thus vital to our democracy. NPR's most exciting opportunity is sharing that exchange with new generations and diverse audiences."

At Conservation International, Goldthwaite launched the award-winning Nature Is Speaking campaign and engaged new audiences with innovative storytelling tools like virtual reality. She served in leadership positions at Women for Women International, the Clinton Bush Haiti Fund before joining Conservation International. Her corporate background includes 15 years in the telecommunications industry, leading teams in marketing, operations, and strategic partnerships.

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