Liz Danzico Named NPR's Vice President Of Design NPR Chief Digital Officer, Thomas Hjelm, announced today that Liz Danzico has been promoted to the position of Vice President, Design.
NPR logo Liz Danzico Named NPR's Vice President Of Design

Liz Danzico Named NPR's Vice President Of Design

Liz Danzico has been promoted to the position of Vice President, Design. Courtesy of Liz Danzico hide caption

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Courtesy of Liz Danzico

Liz Danzico has been promoted to the position of Vice President, Design.

Courtesy of Liz Danzico

Monday, July 15, 2019; Washington, D.C. — NPR Chief Digital Officer, Thomas Hjelm, announced today that Liz Danzico, currently Creative Director with NPR Digital Media, has been promoted to the newly created position of position of Vice President, Design.

"This move recognizes Liz's many contributions to the Digital Media team and NPR over the past five years, her uncommon skills as a mentor, communicator and connector, and the fact that, increasingly, the principles and practices of human-centered design, of which Liz is a champion, are essential to the way we shape our strategies for growth and innovation," said Hjelm.

Danzico adds, "There seems no more revolutionary time to be in design for public media – a time when access to local and national stories is multiplying across products and platforms, increasing the demand for rich and connected user experiences. The design of an experience has the potential to transform everyday life in expected and unexpected ways. I have absolutely loved the opportunity to lead audience-centered design practices over the past five years, and could not be more honored to work with colleagues at NPR and across the system to unite product and platform experiences for current and future audiences."

Danzico joined NPR in 2013 as Creative Director, since then she has assembled a talented team of digital designers and thinkers, while providing guidance to initiatives across the Digital Media division, the organization and the public radio system. In the last year, she launched and shepherded the new cross-functional Public Radio Incubation Lab, led workshops on design and design thinking at several Member stations, and played an important role in the NPR-Member Station Compact process, among many other projects.

Outside of NPR, she has long been an influencer and leader in the expanding field of innovation and design, serving as chair and co-founder of the MFA in Interaction Design program at the School of Visual Arts in New York, joining the first advisory board of the Journalism + Design Program at The New School and the Austin Center for Design, lecturing to students at Carnegie Mellon, Rhode Island School of Design, Wesleyan and Yale, and giving talks for designers at Amazon, CreativeMornings, Google's SPAN Conference, the Tow Center for Digital Journalism, New Zealand's Webstock, and other gatherings that convene designers. She has been adjunct faculty at The New School and the Fashion Institute of Technology. She has a BA from Pennsylvania State University and an MA from Carnegie Mellon University.

Among Danzico's areas of responsibilities will be working with colleagues at NPR and Member stations to develop plans for understanding and collaborating with audiences, strengthening NPR's design methodology, convening designers at NPR in order to connect and align product design experiences across platforms, and playing an active role in exploring fundraising opportunities for digital innovation at NPR.

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