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For immediate release
December 14, 2001
NPR: Laura Gross,
202-513-2304 Catherine Ryan,
310-479-6685, x. 237;

NPR and Novica Establish Online Partnership

Washington, D.C. and Los Angeles, - and have established an online partnership to sell Novica's extensive offering of fine art and home décor products by artists in developing nations in the NPR Shop at

Through a custom offering-the NPR Artisans' Market-this new Internet alliance expands NPR's services by allowing's visitors to purchase handmade artworks below traditional retail and provides a unique resource for information on international artisans. The service will also benefit artists through increased international exposure and by helping them earn more than they can in their local market.

Novica, ranked as the most-trafficked site of its kind in the world, serves as an online arts agent for more than 1,700 artists and artisans representing countries throughout Africa, Asia and Latin America, providing them with direct exposure to world consumers.

"We are pleased to be partnering with Novica to expand our offerings in NPR's Online Shop," said Emily Rubin, NPR's director of business development. "As the first merchant partner in the NPR Shop, we are confident that Novica's web based marketplace will be a an appealing and out of the ordinary destination for NPR's online visitors."

"We are proud to join forces with NPR - a national media organization with the highest editorial standards and a longstanding commitment to the dissemination of cultural information," said Armenia Nercessian de Oliveira, president of and a distinguished former United Nations human rights officer. "Artisans in developing nations around the world will benefit greatly from this alliance."

NPR, renowned for its journalistic excellence and standard-setting news, information and cultural programming, serves a growing audience of more than 16 million Americans each week via more than 640 public radio stations. NPR Onlinesm at brings hourly newscasts, news features, commentaries and live events to Internet users through original online reports, audio streaming and other multimedia elements. NPR also distributes programming to listeners in Europe, Asia, Australia and Africa via NPR Worldwide, to military installations overseas via American Forces Network and throughout Japan via cable., in association with National Geographic, serves as an online arts agent for more than 1,700 master artists and artisans in developing countries worldwide. Novica's mission is to provide world-market business opportunities for the world's artists, and to actively promote traditional cultures and skills. Novica, founded in 1998, is headquartered in Los Angeles with sourcing and direct-shipping offices worldwide. Co-founder Armenia Nercessian de Oliveira served on the United Nations team that won the 1981 Nobel Peace Prize for work with refugees. She retired from the U.N. to found Novica. The site is ranked by leading industry analyst Media Metrix as the most heavily trafficked website of its kind in the world.