July 1, 2008
Danielle Deabler, NPR



Free Service is Newest Expansion of NPR Mobile

July 1, 2008; Washington, DC – From the NPR hourly Newscasts…to NPR book, film and music reviews…to Wait Wait…Don’t Tell Me!’s “Not My Job” to “Song of the Day,” NPR content is now available free of charge to iPhone users.

The service is suited for current iPhones as well as the new 3G iPhone, being released July 11.

The new NPR iPhone site extends the reach and content of NPR Mobile, which was launched in August, 2007, to provide a wide range of popular NPR content on an on-demand basis.

NPR Mobile offers the NPR hourly Newscasts and a wide range of news, information and feature content including film, book and music reviews from NPR critics; interviews and commentaries; and NPR Music’s popular daily segment “Song of the Day.” The new NPR iPhone site’s advanced features will optimize the NPR Mobile service with higher quality sound, stronger streaming capacity, better internet connection and progressive download, all key features of the iPhone. IPhone users can visit www.npr.org/mobile where they will immediately be redirected to the NPR iPhone site.

“NPR audiences have told us that their ownership of iPhones is roughly 30 times greater than that of the general population,” said Robert Spier, Director, Content Development and Mobile Program Operations, NPR. “Expanding the reach of our popular NPR Mobile service to include these listeners, as well as the many other iPhone users seeking high quality news and information content, is a logical next step for us.”

The new iPhone site builds on the growing NPR Mobile project, which provides NPR content free of charge to anyone with a Web-enabled cell phone. Currently, NPR and 40 NPR Member stations from around the country are partnering to offer users of all mobile devices, including iPhones, access to local, national and world news and information, features and entertainment. In June, NPR Mobile received more than 850,000 page views, more than half of which came from Apple devices such as the iPhone and the iTouch. A list of participating stations is available at www.npr.org/mobile