September 25, 2008
Danielle Deabler, NPR



September 25, 2008; Washington, D.C. – Kinsey Wilson, who has overseen USA TODAY’s combined online and print news operation since 2005, has been named Senior Vice President and General Manager, Digital Media, NPR, it was announced by Mitch Praver, NPR’s Chief Operating Officer.

Wilson will join NPR on October 20 and will report to Praver. He will lead a 100-plus digital media team and continue NPR’s multi-year commitment to continued growth in digital multimedia. NPR is poised to position as a world-class, must-visit destination by creating greater collaborative opportunities with Member stations, establishing its unique voice, and increasing its relevance and appeal on the Web and mobile platforms. Recent and ongoing efforts include the September 29th rollout of’s social media platform; an upcoming major Web site redesign; the expansion of’s open API (Application Programming Interface), an online content sharing online tool launched in July 2008; and the evolution of NPR Music, a music discovery site launched in November 2007.

NPR’s COO Mitch Praver notes, "NPR is committed to making smart, thoughtful investments in the Web and mobile platforms that best support and extend its journalism, while meeting the rapidly changing ways that audiences consume news and information. The strategy calls for developing the digital infrastructure to allow for areas of greater collaboration with NPR’s 850 plus stations in order to build the foundation for a shared digital future. Kinsey Wilson brings the digital media leadership experience, editorial judgment, and vision we need to build upon past successes and take to the next level."

Wilson has played a leadership role in digital media for more than a decade. Since 2005, he has been Executive Editor, USA TODAY and and was appointed to that position upon the merger of the newspaper’s print and online newsrooms. There, he was responsible for strategic planning, product development and day-to-day editorial management of one of the nation’s most widely read news publications. Previously, he was vice president and editor-in-chief of, overseeing the editorial operations and strategic development of a news and information Web site that reaches more than 1.5 million readers a day. Under his leadership, the Web site was an early pioneer in interactive graphics and was among the first national news sites to take full advantage of social media. The site has won numerous awards, including the 2007 Online Journalism Award for general excellence.

Wilson began his journalism career at City News Bureau of Chicago and from 1988-1995 was a reporter at Newsday. For the last 13 years, he has been involved in online journalism, first at Congressional Quarterly, where he helped spearhead that company’s successful digital publishing efforts, and since April 2000 at USA TODAY. He is past president of the Online News Association (2007), chaired the national advisory board of the Poynter Institute from 2006-2008, and is a member of the advisory board to the journalism school at the State University of New York at Stony Brook.

He is a graduate of the University of Chicago and lives in the Washington D.C. area.