Daddy Yankee retired last year after a career spanning more than 30 years. In that time, reggaeton has become one of the most profitable genres in the music industry. Emma McIntyre/Getty Images for Rihanna's Savag hide caption
Daddy Yankee
Daddy Yankee helped build a global market for reggaeton — but he also illustrated how much political power the genre wields. Victor Bizar Gomez for NPR hide caption
Nicolas Losada and Juliana Ronderos are also the band known as Salt Cathedral. Brent Winebrenner/Courtesy of the Artist hide caption
Luis Fonsi (left) and Daddy Yankee perform "Despacito" during the 60th Annual Grammy Awards in 2018. Lester Cohen/Getty Images for NARAS hide caption
The Rise Of Urbano In The 2010s: An Alt.Latino/All Songs Considered Crossover
Luis Fonsi (left) and Daddy Yankee perform "Despacito" during the 60th Annual Grammy Awards in 2018. Lester Cohen/Getty Images for NARAS hide caption
Three generations of urbano hitmakers — Lanay, Daddy Yankee and Bad Bunny — join together for the "Soltera (Remix)." YouTube hide caption
Stream The 'Revelación': Our Favorite Latin Songs This Week
Bad Bunny onstage at the Latin Grammy Awards in November. Ethan Miller/Getty Images for LARAS hide caption
In "Como," the undisputed king of reggaeton joins forces with newcomer Kim Viera for an urbano reinvention of the summer love song. Meredith Truax/Courtesy of the artist hide caption
Puerto Rican crooner-turned-hitmaker Luis Fonsi and British-Jamaican grime rapper Stefflon Don team up for the least expected collaboration of the year. Carlos Perez/Courtesy of the artist hide caption