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Strategy Maps NPR coverage of Strategy Maps: Converting Intangible Assets into Tangible Outcomes by Robert S. Kaplan and David P. Norton. News, author interviews, critics' picks and more.

Strategy Maps

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Strategy Maps

Converting Intangible Assets into Tangible Outcomes

by Robert S. Kaplan and David P. Norton

Strategy Maps

Hardcover, 454 pages, Perseus Distribution Services, List Price: $42.95 |

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Title: Strategy Maps
Subtitle: Converting Intangible Assets into Tangible Outcomes
Author: Robert S. Kaplan and David P. Norton

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Business

Best Business Books 2004: A Guide

December 29, 2004 • Fluctuations in the nation's economic climate have left many in business to seek new ways of coping. As usual, dozens of authors have stepped forward with strategies of how to thrive in today's economy. Hear NPR's Steve Inskeep and Randall Rothenberg of Strategy and Business magazine.