Mission in a BottleNPR coverage of Mission in a Bottle: The Honest Guide to Doing Business Differently--and Succeeding by Seth Goldman, Barry Nalebuff, and Sungyoon Choi. News, author interviews, critics' picks and more.
An accessible two-color graphic book presents an account of how the co-founders of Honest Tea built their mission-driven business and shares entrepreneurial insights and advice about the importance of perseverance and creative problem-solving.
From Mission in a Bottle: The Honest Guide to Doing Business Differently—and Succeeding, by Seth Goldman and Barry Nalebuff. Illustrated by Sungyoon Choi. Copyright 2013. Excerpted by permission of Crown Business.