Social TVNPR coverage of Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile by Mike Proulx and Stacey Shepatin. News, author interviews, critics' picks and more.
Challenges criticisms against Internet broadcasting to reveal how social media has fueled a renaissance of live streaming and on-demand television viewing, covering such topics as ad embedding, addressable TV advertising, and brand engagement.
Dean Winchester (left, played by Jensen Ackles) and his brother Sam (Jared Padalecki) battle evil beings on CW's Supernatural. The brothers may be easy on the eyes, but sex appeal alone doesn't explain Supernatural's passionate fan base.
Cate Cameron/The CW