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The Booming Business of Global Warming

by Mckenzie Funk

Hardcover, 310 pages, Penguin Group USA, List Price: $27.95 |


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The Booming Business of Global Warming
Mckenzie Funk

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NPR Summary

Shares the stories of entrepreneurs who are realizing marketing opportunities associated with global warming, from Israeli artificial snow-makers and private firefighters in California to fund managers backing Sudanese warlords and the Dutch architects of floating cities.

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Entrepreneurs Looking For 'Windfall' Cash In On Climate Change

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Note: Book excerpts are provided by the publisher and may contain language some find offensive.

Excerpt: Windfall


The contract had called for either a boa or an anaconda, whichever would best handle the crowds, and in the end the bankers got the latter: a green anaconda, six feet long and eighty-five pounds, which hung from the neck of a long-haired snake handler who lurked amid the exotic plants, next to the fake waterfall and the model dressed in "Amazonian" garb. Nearby were two scarlet macaws in wire cages, a Brazilian dance troupe, and a hut offering free organic smoothies. At the base of an eighteen-foot waterfall were giant koi, swimming in a pond: forty-five hundred gallons of warm, filtered water that would soon be dumped into the East River. The jungle was in a tent that was at the promenade at South Street Seaport, in lower Manhattan. Thirty by sixty feet, suffused with a light mist, and heated to eighty degrees, the tent had white sides and a clear roof through which visitors could just make out the sky-scrapers of Wall Street. It was cold outside, a typical, thirty-nine-degree February day in early-twenty-first-century New York, so those beckoned inside by the street team—two models walking the streets to entice passersby to the event—had to quickly shed their jackets and scarves, so stark was the difference in temperature. Which was, of course, the point.

The stunt was a coming-out party, the most expensive stop on Deutsche Bank's eighty-event "The Investment Climate Is Changing" road show held across the United States. In scale and imagination, it was rivaled only by the ski village and ninety-foot snowboard slope the bank had constructed a few weeks earlier along Rodeo Drive in Beverly Hills: chalets decorated with deer-antler chandeliers and wooden snowshoes, Deutsche Bank–branded ice sculptures, models dressed as snow bunnies, bottled water from Iceland, faux snow blown down from the roof of the Versace store, thirty tons of more realistic snow created by a wood chipper and a freezer truck full of ice blocks, and two pro snowboarders who would later complain that nobody had built them a proper jump. Together, the Manhattan and Beverly Hills events cost $1.5 million, but they were carbon neutral, the bankers boasted, their greenhouse emissions offset by investments in a biogas project in India. At South Street Seaport, every attendee was given a certificate from the Carbon Credit Company as proof. The jungle party, which lasted three hours, produced 152 tons of greenhouse gases, which the average Indian would need three lifetimes to match.

Before a DJ set by the Brazilian Girls—a group with no actual Brazilians and only one girl—the bankers held a press conference. It was early 2008, and as the world was still reeling from a record melt in the Arctic and a scary film by Al Gore and a bleak report by the Intergovernmental Panel on Climate Change (IPCC), half a dozen major investment houses had launched global-warming-themed mutual funds. Deutsche Bank's was the $2.9 billion DWS Climate Change Fund. The jungle event was meant to promote it. "Without taking a position on climate change," a press release had explained, the "DWS Climate Change Fund is on the cutting edge of climate change investing." The event's objective was "simply to show that climate change is happening," said the executive Axel Schwarzer, "but that it creates related climate change investment opportunities." Another release went further. "The debate around climate change is shifting away from cost and risk," it said, "toward the question of how to capitalize on exciting opportunities."

From Windfall: The Booming Business of Global Warming by McKenzie Funk. Copyright 2014 by McKenzie Funk. Excerpted by permission of The Penguin Press, a member of Penguin Group (USA) LLC, A Penguin Random House Company.