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Television Is the New Television

The Unexpected Triumph of Old Media in the Digital Age

by Michael Wolff

Hardcover, 212 pages, Penguin Group USA, List Price: $26.95 |

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Title
Television Is the New Television
Subtitle
The Unexpected Triumph of Old Media in the Digital Age
Author
Michael Wolff

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NPR Summary

Michael Wolff shares new insights into the ongoing war for media profits. He argues that digital media is failing as a profit generator and that a new age of television will be pursued by major advertisers.

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Excerpt: Television Is The New Television

Television, yesterday's industry, will as likely be among the most opportunistic, cutthroat, and game changing industries of tomorrow—quite the place for every hotdog, thug, and slickster with heart and imagination. Who makes video, how it's delivered and watched, how much it costs, and how much it makes—and who gets richest from it—is what's unsettled now, all to be determined by greater and smaller battles.


Of course, such wars and industrial struggles are not waged on behalf of citizens or consumers. Not for my children or yours. The fact that it is the culture itself that is at stake—whether the medium will be dull or bright, of value or a waste—is just the more or less random and happenstance of this coming war of competing interests trying to check, dominate, or destroy each other.