The Attention Merchants NPR coverage of The Attention Merchants: The Epic Scramble to Get Inside Our Heads by Tim Wu. News, author interviews, critics' picks and more.
NPR logo The Attention Merchants

The Attention Merchants

The Epic Scramble to Get Inside Our Heads

by Tim Wu

Hardcover, 403 pages, Random House Inc, List Price: $28.95 |

purchase

Buy Featured Book

Title
The Attention Merchants
Subtitle
The Epic Scramble to Get Inside Our Heads
Author
Tim Wu

Your purchase helps support NPR programming. How?

Book Summary

"From Tim Wu, author of award-winning The Master Switch, and who coined the phrase "net neutrality"—a revelatory look at the rise of "attention harvesting," and its transformative effect on our society and our selves"—

NPR stories about The Attention Merchants

Author Tim Wu says that much of the content on the Internet is created by businesses that are on a "quest for clicks." PeopleImages.com/Getty Images hide caption

toggle caption
PeopleImages.com/Getty Images

How Free Web Content Traps People In An Abyss Of Ads And Clickbait

  • Download
  • <iframe src="https://www.npr.org/player/embed/498237314/498279607" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript