Neuroenology NPR coverage of Neuroenology: How the Brain Creates the Taste of Wine by Gordon M. Shepherd. News, author interviews, critics' picks and more.
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Neuroenology

How the Brain Creates the Taste of Wine

by Gordon M. Shepherd

Hardcover, 206 pages, Columbia Univ Pr, List Price: $24.95 |

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Title
Neuroenology
Subtitle
How the Brain Creates the Taste of Wine
Author
Gordon M. Shepherd

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NPR Summary

Expanding on the startling discovery that the brain creates the taste of wine, a neurologist explains how the specific sensory pathways in the cerebral cortex create the memory of wine and how language is used to identify and imprint wine characteristics.

NPR stories about Neuroenology

Molecules in wine stimulate thousands of taste and odor receptors, sending a flavor signal to the brain that triggers massive cognitive computation involving pattern recognition, memory, value judgment, emotion and, of course, pleasure. Alex Reynolds/NPR hide caption

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Alex Reynolds/NPR