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Franchise

The Golden Arches in Black America

by Marcia Chatelain

Hardcover, 336 pages, Liveright, List Price: $28.95 |

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Title
Franchise
Subtitle
The Golden Arches in Black America
Author
Marcia Chatelain

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NPR Summary

Traces the lesser-known history of how fast food became one of the greatest generators of black wealth in America, revealing how unexpected collaborations among franchises, black capitalists and civil rights leaders provided effective economic responses to racial inequality.