Matt Adams Matt Adams is an Audience Engagement Strategist at NPR.
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Matt Adams

Matt Adams

Audience Engagement Strategist

Matt Adams is an Audience Engagement Strategist at NPR, where he is always thinking of how a broadcast company can do more on the internet. His focus is on social media strategy and how to connect NPR with new audiences in creative ways, from community building to social audio.

Previously, Adams was a photo editor and later a senior producer working on National Geographic's photo community, known as Your Shot. He provided guidance on how to build communities and reach new audiences, while leading a small team that helped expand the growth of National Geographic's audience.

Story Archive

Steven Smith and Kanye West speak on stage at the "Kanye West and Steven Smith in Conversation with Mark Wilson" on Nov. 7, 2019, in New York City. Brad Barket/Getty Images for Fast Company hide caption

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Brad Barket/Getty Images for Fast Company

Ye (C), formerly known as Kanye West, attends the Givenchy Spring-Summer 2023 fashion show during the Paris Womenswear Fashion Week, in Paris, on Oct. 2, 2022. Julien de Rosa/AFP via Getty Images hide caption

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Julien de Rosa/AFP via Getty Images

The family of George Floyd plans to file a $250 million lawsuit against Ye

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U.S. officials have announced fraud charges against three men who, they allege, orchestrated a scheme to inflate the market value of the company that owned Hometown Deli, a small delicatessen in New Jersey. In this photo illustration, a person views online information for the now-shuttered deli. Chris Delmas/AFP via Getty Images hide caption

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Chris Delmas/AFP via Getty Images

The Try Guys — Eugene Lee Yang (from left), Keith Habersberger, Ned Fulmer and Zach Kornfeld — began posting videos in 2014. Fulmer was removed from the group after the others learned of his affair with an employee. Frazer Harrison/Getty Images for dick clark productions hide caption

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Frazer Harrison/Getty Images for dick clark productions

John Cena accepts the "SI Muhammad Ali Legacy Award" onstage at Sports Illustrated 2018 Sportsperson of the Year Awards Show on December 11, 2018. Rich Polk/Getty Images for Sports Illustra hide caption

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Rich Polk/Getty Images for Sports Illustra

Florida Gov. Ron DeSantis is being sued on behalf of migrants who were flown to Martha's Vineyard last Wednesday without warning. Ronda Churchill/Getty Images hide caption

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Ronda Churchill/Getty Images

Flights ordered by Florida Gov. Ron DeSantis that took about 50 migrants to Martha's Vineyard, Mass., are being investigated by the Bexar County Sheriff's Office in Texas. The migrants were flown from Texas to Florida and then on to Martha's Vineyard. Here, DeSantis speaks at a rally on Aug. 19 in Pittsburgh. Jeff Swensen/Getty Images hide caption

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Jeff Swensen/Getty Images