Scott Donaton

Scott Donaton is an award-winning marketer, creative leader and content producer who has spent his career at the intersection of marketing, media and technology.

He currently serves as Global SVP-Brand & Community for anime lifestyle company Crunchyroll, overseeing brand strategy & positioning, streaming and theatrical marketing, audience development, experiential and creative services. (Crunchyroll is an independently operated joint venture between Sony Pictures Entertainment and Japan's Aniplex, a subsidiary of Sony Music Entertainment.)

Prior to that, Donaton served as Chief Marketing Officer at Versus, an AI tech startup that gamifies content on media and entertainment platforms to drive deeper fan engagement.

Earlier, Scott was Chief Marketing Officer and Chief Creative Officer at Hulu where he oversaw marketing strategy, subscriber acquisition, engagement & retention, brand marketing, creative, media and consumer insights & analytics.

While at Hulu, he executive produced the Emmy Award- and Producers Guild of America Award-winning One Killer Question, the after-show to the popular series, Only Murders in the Building.

Donaton earlier served as Global Chief Creative & Content Officer at Digitas and as Global Chief Content Officer at Interpublic Group's UM Worldwide. As a media executive, Donaton served as publisher of Entertainment Weekly and before that editor and publisher of Advertising Age.

Donaton coined the phrase "Madison & Vine" and is the author of an acclaimed book by the same name.

He has served as a member of the Board of Directors of NPR since September 2023.