Embedded Player Daniel Zwerdling of NPR News and American Radio Works reports McDonald's has become one of America's corporate leaders in energy conservation and recycling. And now, McDonald's is forcing the companies that raise and process their chickens, eggs and beef to treat the animals more humanely. Even McDonald's harshest critics in the animal welfare movement applaud the company, and say that McDonald's executives are making real and substantial reforms and leading the U.S. livestock industry and the entire fast food industry to reform. Internal leadership, activists and economic trends have moved this mighty multinational to reinvent itself.