Embedded Player On this day, the Sunday before Christmas, when shoppers are in overdrive, there's an intriguing experiment going on: Joshua Glenn and his collaborators are trying to see if they can take junk — say, an ugly, plastic Russian doll with a big cloth mustache — and turn it into something valuable by simply adding a back story. And it seems to be working. They hired a writer named Doug Dorst to come up with a story for that little $3 doll — and they put it up on eBay. The winning bid? $193. NPR's Selena Simmons-Duffin has the story.