Embedded Player Even the most original ideas are essentially remixes. When is copying flattery, when is it thievery, and when is it sheer genius? In this hour, TED speakers explore how sampling, borrowing, and riffing make all of us innovators. Sampling music isn't about "hijacking nostalgia wholesale," says DJ Mark Ronson. It's about inserting yourself into the narrative of a song while also pushing that story forward. Filmmaker Kirby Ferguson says nothing is original and that our most celebrated creators steal ideas — and transform them into something new. Clothing designs aren't protected by copyright --and the industry benefits by being more innovative, says Johanna Blakley. People often credit their ideas to individual "Eureka!" moments. But writer Steven Johnson shows how history tells a different story.