Embedded Player In 1982, Paul Saginaw and Ari Weinzweig opened Zingerman's Deli in Ann Arbor, Mich. After 26 years, they have built an empire called Zingerman's Community of Businesses that Inc. magazine called "The Coolest Small Company in America." On Friday, Oprah Winfrey rated a sandwich from Zingerman's an amazing 11 out of 5.