Curious Campus Join us for a discussion about science, discovery and culture. Curious Campus is produced by the University of Wisconsin-Milwaukee, in cooperation with its research partners.
Curious Campus

Curious Campus

From WUWM 89.7 FM - Milwaukee's NPR

Join us for a discussion about science, discovery and culture. Curious Campus is produced by the University of Wisconsin-Milwaukee, in cooperation with its research partners.

Most Recent Episodes

A business model for social good

Meet a water policy expert whose new book lays out a blueprint for creating alternate corporate business models called "cooperatives," which incorporate green practices, pay living wages and preserve jobs in the community. The best ones have an auditing system in place to show that they're producing those triple bottom-line returns, says Melissa Scanlan, director of the Center for Water Policy at UW-Milwaukee.On this episode of Curious Campus, we talk with Scanlan about cooperatives and her new book, "Prosperity in the Fossil-Free Economy: Cooperatives and the Design of Sustainable Businesses."

What ads tell us about consumers

The season of shopping is upon us, and retailers and marketers are bombarding us with messages about purchasing. The average person is exposed to more than 4,500 commercial messages every day. So what is it about an ad – whether it's traditional or digital – that stops us in our tracks? And what features of advertising actually lead us to buy? Insights are coming from a tsunami of data provided by buyers themselves, thanks to digital advertising and social media. On this episode of Curious Campus, we talk with Purush Papatla, a professor of marketing at UWM, about how social and data scientists are mining this sea of information to uncover the secrets of consumer behavior.

Dogs or cats? Consumers express themselves through purchases, donations and tips

Are you a dog person or a cat lover? Like to vacation at the beach or the mountains? The work of two researchers shows that human beings are compelled to express who they are and what they think through what they buy. The urge is so strong that it can be leveraged to increase charitable donations and tipping, using a simple strategy called "dueling preferences." This approach, which frames the act of giving as a choice between two options, is more effective at raising money than traditional appeals, the researchers found.On this episode of Curious Campus, we'll learn more about dueling preferences with Katherine Du, an assistant professor of marketing at UW-Milwaukee, and Jacqueline Rifkin, an assistant professor of marketing at the University of Missouri-Kansas City. 

Dogs or cats? Consumers express themselves through purchases, donations and tips

The telltale sign of violent events in space

The universe is full of massive celestial bodies that slam into each other. Albert Einstein predicted that these cosmic collisions send out invisible shocks called gravitational waves through the universe, warping space-time. Think of a bowling ball tossed onto a trampoline.One of the two kinds of gravitational waves has already been detected. Scientists are still looking for the other – the kind called "low-frequency" gravitational waves that are monster-sized compared to those that have been detected.On this episode of Curious Campus, we'll learn more about gravitational waves with Sarah Vigeland, an assistant professor of physics at UW-Milwaukee, and Xavier Siemens, an associate professor of physics at Oregon State University.

When will humans be able to go to Mars?

Right now, the two Mars Rovers, Perseverance and Curiosity, are exploring the surface of the Red Planet to help scientists learn more about its history, soil and atmosphere. This is an initial step in figuring out if humans can live — or even land —on Mars. Finding out more about Mars could help us learn how atmospheric changes there happened and better understand the potential impact of climate change on Earth.On the debut episode of Curious Campus, we'll talk to Jean Creighton, a professor of physics and director of the Manfred Olson Planetarium, and Darien Dixon, a UWM alum who is one of the lead camera operators on NASA's Mars Perseverance Rover, to learn more about the exploration of Mars.