How I Built This with Guy Raz Guy Raz dives into the stories behind some of the world's best known companies. How I Built This weaves a narrative journey about innovators, entrepreneurs and idealists—and the movements they built.
How I built this with Guy Raz
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How I Built This with Guy Raz

From NPR

Guy Raz dives into the stories behind some of the world's best known companies. How I Built This weaves a narrative journey about innovators, entrepreneurs and idealists—and the movements they built.More from How I Built This with Guy Raz »

Most Recent Episodes

Carrie Madigan for NPR

Bonus Episode! Rent The Runway's Jenn Hyman At The HIBT Summit

Our first bonus episode from the How I Built This Summit features Jenn Hyman, co-founder of Rent The Runway, a designer clothing rental service that pulls in $100 million a year. When Jenn sat down with Guy Raz for a live interview at the Summit in San Francisco, she shared her long term strategy for launching the company in phases, plus her advice for aspiring entrepreneurs. Every Thursday until mid-December, we'll be releasing bonus episodes from the Summit – so keep checking your podcast feed.

Bonus Episode! Rent The Runway's Jenn Hyman At The HIBT Summit

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Phuong Ngyuen for NPR, Reference: Noam Galai/Getty Images for TechCrunch

DoorDash: Tony Xu

In 2013, Tony Xu was brainstorming ideas for a business school project when he identified a problem he wanted to solve: food delivery. For most restaurants, it was too costly and inefficient, leaving most of the market to pizza and Chinese. Tony and his partners believed they could use technology to connect customers to drivers, who would deliver meals in every imaginable cuisine. That idea grew into DoorDash, a company that's now delivered over 100 million orders from over 200,000 restaurants across the country. PLUS in our postscript "How You Built That," we hear from the winner of our 2018 HIBT Summit Pitch Competition: Ashlin Cook. She combined her love for dogs with an entrepreneurial itch to create Winnie Lou: a Colorado business that sells healthy dog treats in independent pet stores and from a food truck.

DoorDash: Tony Xu

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Angie Wang

Barre3: Sadie Lincoln

Sadie Lincoln and her husband, Chris, had what seemed like the perfect life – well-paying jobs, a house in the Bay Area, two kids. But one day they decided to sell everything and start a new business called Barre3: a studio exercise program that blends ballet with pilates and yoga. Today, Barre3 has more than 100 studios across the country. PLUS in our postscript "How You Built That," we check back with Alexander Harik, who turned his mom's recipe for fragrant Middle Eastern za'atar spread into Zesty Z: The Za'atar Company. (Original broadcast date: September 11, 2017.)

Barre3: Sadie Lincoln

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Phuong Nguyen for NPR

Betterment: Jon Stein

When Jon Stein realized he couldn't stand the sight of blood, he gave up the idea of becoming a doctor. Instead, he went into finance, but soon grew restless with "helping banks make more money." So he decided to build a business where he could help everyday investors make more money: an online service that would use a combination of algorithms and human advisers. Jon launched Betterment at a precarious time — shortly after the financial crash of 2008. But today, the company has roughly 13 billion dollars under management. PLUS in our postscript "How You Built That," how Gerry Stellenberg combined his knack for technology and his love for pinball to create the P3: a pinball machine that allows a real-life ball to interact with virtual objects.

Betterment: Jon Stein

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Connor Heckert for NPR

Tempur-Pedic: Bobby Trussell

At age 40, Bobby Trussell's promising career in horse racing hit a dead end. With bills to pay and a family to support, he stumbled across a curious product that turned into a lifeline: squishy-squashy memory foam. He jumped at the chance to distribute Swedish memory foam pillows and mattresses to Americans. Tempur-Pedic USA began by selling to chiropractors and specialty stores, providing one of the first alternatives to spring mattresses. Today, the company is one of the largest bedding providers in the world. PLUS in our postscript "How You Built That," how Christopher Rannefors created BatBnB: a sleek wooden box that hangs on your house and provides a home for mosquito-eating bats.

Tempur-Pedic: Bobby Trussell

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Angie Wang for NPR

Rent The Runway: Jenn Hyman

Jenn Hyman got the idea for Rent the Runway in 2008, after she watched her sister overspend on a new dress rather than wear an old one to a party. Jenn and her business partner built a web site where women could rent designer dresses for a fraction of the retail price. As the company grew, they dealt with problems that many female entrepreneurs face, including patronizing investors and sexual harassment. Despite these challenges, Rent The Runway now rents dresses to nearly six million women and has a reported annual revenue of $100 million. PLUS in our postscript "How You Built That," we check back with Monica Mizrachi and her son Solomon who built EzPacking, a business that sells sets of clear squishy plastic packing cubes. (Original broadcast date: August 7, 2017.)

Rent The Runway: Jenn Hyman

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Connor Heckert for NPR

method: Adam Lowry & Eric Ryan

In the late 1990s, Adam Lowry and Eric Ryan took on the notion that "green doesn't clean" by setting out to make soap that could clean a bathtub without harming the environment. Adam started experimenting with baking soda, vinegar, and scented oils, while Eric worked on making sleek bottles that looked good on a kitchen counter. Just a few years later, Adam and Eric were selling Method cleaning products in stores throughout the country, after a bold gamble got them on the shelves of Target. PLUS, for our postscript "How You Built That," how Loren and Lisa Poncia turned a 100 year-old family business into an organic beef supplier: Stemple Creek Ranch.

method: Adam Lowry & Eric Ryan

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Phuong Nguyen for NPR

Cisco Systems & Urban Decay: Sandy Lerner

In the pre-Internet 1970's, Sandy Lerner was part of a loosely-knit group of programmers that was trying to get computers to talk to each other. Eventually, she and Len Bosack launched Cisco Systems, making the routing technology that helped forge the plumbing of the Internet. But when things turned sour at the company, she was forced to leave, giving her the chance to start something entirely new: an edgy line of cosmetics called Urban Decay. PLUS in our postscript "How You Built That," how Justin Li created a solution for staying cool and hydrated in the heat with IcePlate.

Cisco Systems & Urban Decay: Sandy Lerner

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Andrew Holder for NPR

Power Rangers: Haim Saban

As a refugee growing up in Tel Aviv, Haim Saban remembers not having enough money to eat. As an adult, he hustled his way into the entertainment business, writing theme songs for classic cartoons like Inspector Gadget and Heathcliff. But producing the mega-hit Mighty Morphin Power Rangers put him on track to becoming a billionaire media titan. PLUS in our postscript "How You Built That," we check back with Chris Waters who created Constructed Adventures, elaborate scavenger hunts for all occasions. (Original broadcast date: March 27, 2017.)

Power Rangers: Haim Saban

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Marcus Marritt for NPR

Bobbi Brown Cosmetics: Bobbi Brown

Bobbi Brown started out as a makeup artist in New York City, but hated the gaudy color palette of the 1980s. She eventually shook up the industry by introducing "nude makeup" with neutral colors and a natural tone. In 1995, Estée Lauder acquired Bobbi Brown Cosmetics and Bobbi remained there for 22 years, until she realized the brand was no longer the one she had built. PLUS, for our postscript "How You Built That," how Emma Cohen and Miles Pepper saw a problem with plastics and developed a collapsible, reusable drinking straw.

Bobbi Brown Cosmetics: Bobbi Brown

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