How I Built This with Guy Raz Guy Raz dives into the stories behind some of the world's best known companies. How I Built This weaves a narrative journey about innovators, entrepreneurs and idealists—and the movements they built.
How I built this with Guy Raz
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How I Built This with Guy Raz

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Guy Raz dives into the stories behind some of the world's best known companies. How I Built This weaves a narrative journey about innovators, entrepreneurs and idealists—and the movements they built.More from How I Built This with Guy Raz »

Most Recent Episodes

Andrew Holder for NPR

Angie's List: Angie Hicks

In 1995, Angie Hicks spent months going door-to-door in Columbus, Ohio, trying to get people to sign up for a new home services referral business. Today, Angie's List is a household name, referring millions of members to plumbers, painters, and more. PLUS in our postscript "How You Built That," we check back with Joel Crites who created the app Micro Fantasy, where fans can make predictions about what will happen next in a baseball game. (Original broadcast date: November 28, 2016)

Angie's List: Angie Hicks

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Connor Heckert for NPR

Live Episode! RXBAR: Peter Rahal

In 2013, Peter Rahal was obsessed with CrossFit, but noticed it didn't sell any snacks to align with its pro-paleo philosophy. So instead of joining his family's business, Rahal Foods, he recruited his friend Jared Smith to start making their own protein bar. They made the first RXBAR in a Cuisinart in Peter's parents' home in suburban Chicago. By 2016, RXBAR was doing over $36 million in sales, and in November 2017, the founders sold the company to Kellogg's for $600 million. Recorded live in Chicago.

Live Episode! RXBAR: Peter Rahal

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Andrew Holder for NPR

Carol's Daughter: Lisa Price

Lisa Price worked in television but had a passion for beauty products. At her mother's suggestion, she began selling her homemade moisturizer at a church flea market. Twenty years later, Carol's Daughter is one of the leading beauty brands catering to African-American women. PLUS in our postscript "How You Built That," we check back in with Aiden Emilio who, along with her husband Jesse, created RexSpecs — UV-protecting goggles for dogs.

Carol's Daughter: Lisa Price

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Angie Wang for NPR

Slack & Flickr: Stewart Butterfield

In the early 2000s, Stewart Butterfield tried to build a weird, massively multiplayer online game, but the venture failed. Instead, he and his co-founders used the technology they developed to create the photo-sharing site Flickr. After Flickr was acquired by Yahoo in 2005, Butterfield went back to the online game idea, only to fail again. But the office messaging platform Slack rose from the ashes of that second failure — a company which, today, is valued at over $5 billion. PLUS, for our postscript "How You Built That," how a peanut butter obsession turned teenager Abby Kircher into a CEO before she was old enough to drive.

Slack & Flickr: Stewart Butterfield

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Andrew Holder for NPR

Drybar: Alli Webb

A decade ago, full-time mom Alli Webb noticed a gap in the beauty market: there was no place that just focused on blow-drying hair. Now with more than 100 locations, Drybar is testament to Webb's motto: Focus on one thing and be the best at it. PLUS in our postscript "How You Built That," we check back in with Chris Healy, a long-haired Southern Californian who co-founded The Longhairs and created special hair ties for guys.

Drybar: Alli Webb

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Connor Heckert for NPR

Steve Madden: Steve Madden

Steve Madden fell in love with the shoe business in the 1970's, when he sold platform shoes at a neighborhood store in Long Island, New York. That was in high school. About 15 years later, he struck out on his own, designing and selling shoes with a high-end look at affordable prices. As his business – and his ambitions — began to grow, he got involved in a securities fraud scheme and wound up serving two and-a-half years in prison. In 2005, he returned to Steve Madden, where he helped the company grow into a business valued at $3 billion. PLUS, for our postscript "How You Built That," how Chris Dimino turned a school design project into the Keyboard Waffle Iron, which makes waffles in the shape of a computer keyboard.

Steve Madden: Steve Madden

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Andrew Holder for NPR

Lonely Planet: Maureen & Tony Wheeler

In 1972, Maureen and Tony Wheeler bought a beat-up car and drove from London "as far east as we could go." They wound up in Australia, by way of Afghanistan, India and Thailand. Their notes on how to travel on a shoestring became a book, which grew into Lonely Planet — the largest travel guide publisher in the world. PLUS in our postscript "How You Built That," an update with Melanie Colón, a frustrated renter who created an easier way to communicate with noisy neighbors, called Apt App. (Original broadcast date: May 8, 2017)

Lonely Planet: Maureen & Tony Wheeler

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Phuong Nguyen for NPR

Chicken Salad Chick: Stacy Brown

For many of us, chicken salad is just another sandwich filling, but Stacy Brown turned it into a $75 million business. In 2007, she was a divorced mother of three looking for a way to make ends meet. So she started making chicken salad in her kitchen and selling it out of a basket, door-to-door. She eventually turned that home operation into Chicken Salad Chick, and took her recipes to cities across the U.S. Today, Chicken Salad Chick is one of the fastest growing companies in the country. PLUS, for our postscript "How You Built That," how Dan Kurzrock and Jordan Schwartz up-cycled beer grain into ReGrained nutrition bars.

Chicken Salad Chick: Stacy Brown

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Andrew Holder for NPR

Lyft: John Zimmer

In 2006, John Zimmer was a college student and ride-hailing wasn't yet "a thing." But a class on green cities got him thinking about the glut of underused cars on the road. Eventually, he co-founded Lyft, a company that has helped make ride-hailing a fixture of American urban living. PLUS in our postscript "How You Built That," an update with Kyle Ewing, who almost set fire to his living room making Terraslate, a tough waterproof paper.

Lyft: John Zimmer

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Connor Heckert for NPR

Lululemon Athletica: Chip Wilson

After noticing more and more people sign up for yoga in the late 1990s, Chip Wilson bet everything on an athletic apparel company aimed toward young professional women. What started as a small pop-up store in Vancouver eventually became the multibillion-dollar brand Lululemon Athletica, spawning a new fashion trend and forever changing what women wear at the gym. PLUS, for our postscript "How You Built That," how Mike Sorentino developed the EyePatch Case, an iPhone case that cleans and protects the phone's built-in cameras.

Lululemon Athletica: Chip Wilson

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