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Expedia & Zillow: Rich Barton

In the early 90s, Rich Barton arrived to work at Microsoft just as the world wide web was taking off. He wound up pitching Bill Gates on an idea that was transformative at the time: to let everyday travelers book their own flights and hotels by giving them online access to previously hidden reservation systems. Expedia launched from inside Microsoft but was so successful at transforming the travel industry that it was spun out into a public company with Rich as CEO. Then in 2005, Rich moved on to a new idea with some Expedia colleagues, co-founding Zillow as a way to "turn on all the lights" in another sprawling industry: real estate. When the site launched in 2006, so many people tried to look up their home-value "Zestimates" that the site crashed within hours. By 2020, pandemic-era interest in housing saw Zillow accessed almost 10 billion times.

Expedia & Zillow: Rich Barton

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Molly Magnell for NPR

Jovial Foods: Carla Bartolucci

Carla Bartolucci grew up in an Italian-American household, eating fresh gnocchi and ravioli made by her mother, and lobster caught by her father. She met her husband Rodolfo while studying abroad in Italy; and by the early 1990's, the two of them were running a small sandwich shop in Mystic, Connecticut. They eventually partnered with the Italian company Bionaturae to sell whole wheat pastas, sauces and olive oil in the U.S. When that partnership ended in a lawsuit, Carla decided to launch her own brand of pasta, made from gluten-free grains and a prehistoric wheat called Einkorn. Jovial Foods has since grown into a multi-million dollar brand that includes organic tomatoes, olive oil, and snacks.

Jovial Foods: Carla Bartolucci

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JetBlue Airways: David Neeleman (2019)

In the mid-90s, David Neeleman wanted to launch a new airline. He had already co-created a regional airline out of Salt Lake City that was acquired by Southwest. And despite his admiration of Southwest's business model, Neeleman felt there was a market for a different kind of budget airline. He envisioned flights to cities other budget airlines avoided and excellent customer service, with high-tech amenities. In 2000, he launched JetBlue and in its first year, the company flew over 1 million people, and cultivated a loyal customer following. Then came the 2007 Valentine's Day ice storm.

JetBlue Airways: David Neeleman (2019)

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Meet The HIBT Fellows: Dinesh Tadepalli & Jennifer Zeitler

As a part of the 2021 How I Built This Summit (At Home) we have selected 10 Fellows, and we'd like to introduce you to all of them. In this episode: Dinesh Tadepalli is the co-founder of Incredible Eats, which he hopes will reduce plastic use, and reinvent the way we eat. Also, Jennifer Zeitler founded Let's Goat Buffalo, to offer a natural alternative to harmful chemicals and heavy machinery for land management; that solution: goats.

Meet The HIBT Fellows: Dinesh Tadepalli & Jennifer Zeitler

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Policygenius: Jennifer Fitzgerald

Some of the world's biggest industries sell products that we all need...but don't want to think about. That's what drew Jennifer Fitzgerald to insurance: she wanted to help people understand the often bewildering world of protecting themselves in case of emergencies. In 2013, she and her partner Francois de Lame left their stable and lucrative consulting jobs to create Policygenius, an online marketplace for insurance that lets consumers compare rates and learn everything they need to know to make informed decisions about their financial future. At the beginning, Jennifer couldn't convince investors to take a chance on the company, and faced rejection after rejection as she tried to hold on to a handful of customers. But by building a relationship with the financial blogging community—and leaning in to a few well-placed financial technology puns—Policygenius got a foot in the door. By 2020, Jennifer and her team had raised over $100 million, and the company now has more than 30 million users.

Policygenius: Jennifer Fitzgerald

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Meet The HIBT Fellows: Kaitlin McGreyes & Nicole Argüelles

As a part of the 2021 How I Built This Summit (At Home) we have selected 10 Fellows, and we'd like to introduce you to each of them. In this episode: Kaitlin McGreyes founded Be Her Village to be a gift registry for expectant families that provides more than just...stuff. And Nicole Argüelles founded Alli to address period poverty and provide easy access to personal care and hygiene products in public spaces.

Meet The HIBT Fellows: Kaitlin McGreyes & Nicole Argüelles

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Meet The HIBT Fellows: Mark Atlan & Zach Correa

As a part of the 2021 How I Built This Summit (At Home) we have selected 10 Fellows, and we'd like to introduce you to each of them. In this episode: Mark Atlan co-founded ZappCare to help make sure that people living on tribal lands have access to health and medical services close to their homes. And Zach Correa hopes to connect users of lemonGRAFT to the people in their own neighborhood that grow fresh produce.

Meet The HIBT Fellows: Mark Atlan & Zach Correa

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Molly Magnell for NPR

Diapers.com & Jet.com: Marc Lore

Around 2003, after forays into banking, baseball cards, and—believe it or not—bobsledding, Marc Lore landed on an idea for an e-commerce business: a website to make it simple for parents to order diapers. The only problem, as he quickly discovered, was that it's impossible to make money selling diapers on the internet. But Marc and his co-founder had a strategy: they'd lose money on diapers, but make it up by selling other baby products. By 2010, Diapers.com was such a competitive threat that Amazon acquired the company for over $500 million. In 2015, Marc launched another e-commerce venture and Amazon competitor called Jet.com. Walmart bought Jet.com less than a year later in a deal valued at $3.3 billion.

Diapers.com & Jet.com: Marc Lore

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Meet The HIBT Fellows: Katie Mitchell & Celena Gill

As a part of the 2021 How I Built This Summit (At Home) we have selected 10 Fellows, and we'd like to introduce you to them over the next couple weeks. In this episode: Katie Mitchell and her mother Katherine opened a book shop in Atlanta called Good Books, that centers Black authors and brings books into the community. And in Washington, D.C., Celena Gill and her three sons, Collin, Ryan, and Austin, started the home fragrance and candle company, Frères Branchiaux.

Meet The HIBT Fellows: Katie Mitchell & Celena Gill

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Meet The HIBT Fellows: Pierre Paul & Toby Egbuna

As a part of the 2021 How I Built This Summit (At Home) we have selected 10 Fellows, and we'd like to introduce you to them over the next couple weeks. In this episode: Pierre Paul, founder of a company called We Hear You that's developing a sign language translator that turns American Sign Language into audible speech and vice versa. Also, Toby Egbuna, co-founder of Chezie, a platform for job seekers aimed at creating career opportunities for people from under-represented groups.

Meet The HIBT Fellows: Pierre Paul & Toby Egbuna

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Phuong Nguyen for NPR

Cisco Systems & Urban Decay: Sandy Lerner (2018)

In the pre-Internet 1970's, Sandy Lerner was part of a loosely-knit group of programmers that was trying to get computers to talk to each other. Eventually, she and Len Bosack launched Cisco Systems, making the routing technology that helped forge the plumbing of the Internet. But when things turned sour at the company, she was forced to leave, giving her the chance to start something entirely new: an edgy line of cosmetics called Urban Decay.

Cisco Systems & Urban Decay: Sandy Lerner (2018)

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Live Episode! Clubhouse: Paul Davison and Rohan Seth

After selling both of their social app companies and rethinking their day jobs, Paul Davison and Rohan Seth knew they should not get into the volatile business of social media again. Despite exploring more practical ideas in other industries, they were found themselves drawn to the potential of live social audio, and decided they had to build another social app. What they didn't know was that, as they launched Clubhouse in March 2020, a global pandemic would create a new market of people looking for virtual spaces to connect. Today, despite issues with chat moderation, an invitation-only launch and increasing competition from established media companies, Clubhouse has continued to grow and now has over 10 million users. This interview was recorded live as part of a virtual event in April 2021.

Live Episode! Clubhouse: Paul Davison and Rohan Seth

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Scott Everett for NPR

Eleven Madison Park: Daniel Humm

Daniel Humm dropped out of school at 14 to become a competitive cyclist, and supported himself by cutting vegetables and making soup stock at fine restaurants in Switzerland. When he eventually realized he'd never become a world-class cyclist, he pivoted to the equally competitive world of fine dining, and soon became a rising young chef in Switzerland, and then San Francisco. In 2006, he was wooed to New York to re-imagine the restaurant Eleven Madison Park, and began drawing raves for his painterly presentations of duck, foie gras, and suckling pig. The restaurant was recognized in 2017 as the world's best, but was forced to shut down during the pandemic. When it reopens in June, it will generate a new buzz in gastronomy: this time by revamping its menu to be entirely plant-based.

Eleven Madison Park: Daniel Humm

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Live Episode! Wellness Coach and Podcaster: Jay Shetty

Jay Shetty was living the life of a rebellious teen in London when a friend talked him into attending a talk by a Hindu monk. It was a life-changing event, and started Jay on a path to become a monk himself and join an ashram in India. He left monastic life after three years, but took many of its lessons with him, and decided to share them with others. His YouTube videos began to spread on social media and eventually evolved into a podcast, and the best-selling book Think Like a Monk. Today Jay runs a wellness and coaching business, and provides life guidance to millions of people around the world. This interview was recorded live as part of a virtual event in March 2021.

Live Episode! Wellness Coach and Podcaster: Jay Shetty

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Kristen Uroda for NPR

Pipcorn: Jennifer and Jeff Martin

While working at a farmers market in Chicago, Jennifer Martin had a Jack-in-the-Beanstalk moment—a chance encounter with some tiny kernels, which wound up growing into a small giant of a business: Pipcorn, snacks made of heirloom corn. Along with her brother Jeff and sister-in-law Teresa, Jennifer launched the brand in 2012, hand-popping mounds of popcorn and hand-stamping the packaging. Within a few months, the team was featured on Oprah, and within a few years, they were on Shark Tank, but each time the publicity nearly derailed them, forcing them to scramble to meet demand. Today, Pipcorn has expanded to include crackers, dippers, and cheese balls, and is sold in more than 10,000 stores across the country.

Pipcorn: Jennifer and Jeff Martin

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Bayard Winthrop is the CEO and founder of American Giant. NPR hide caption

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How I Built Resilience: Bayard Winthrop of American Giant

Bayard Winthrop is the CEO and founder of American Giant, known for its American-made hoodies, t-shirts and jeans. When the pandemic brought on production holds and storefront closures, Bayard found himself working from his car parked in front of his house. He speaks with Guy about the growth American Giant saw last year due to the increased demand for comfortable work-from-home clothing, and he offers advice on how to incentivize other companies to produce their clothing in the US. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating turbulent times.

How I Built Resilience: Bayard Winthrop of American Giant

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Phuong Nguyen for NPR

SoulCycle: Julie Rice & Elizabeth Cutler (2019)

Before Elizabeth Cutler and Julie Rice met, they shared a common belief: New York City gyms didn't have the kind of exercise classes they craved, and each of them wanted to change that. A fitness instructor introduced them over lunch in 2005, and before the meal was done they were set on opening a stationary bike studio, with a chic and aspirational vibe. A few months later, the first SoulCycle opened in upper Manhattan. Since then, SoulCycle has cultivated a near-tribal devotion among its clients, with studios across the United States and Canada.

SoulCycle: Julie Rice & Elizabeth Cutler (2019)

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How I Built Resilience: Lindsay Peoples Wagner of The Cut

Lindsay Peoples Wagner got her first taste of the fashion industry interning at Teen Vouge, where she cleaned massive closets filled with the season's latest trends. She eventually went on to serve as the publication's editor-in-chief for nearly three years. During this pandemic, she left her job at Teen Vouge and took on two new roles: the editor-in-chief of The Cut, a digital publication, and the co-founder of the Black in Fashion Council. Lindsay shares how the Black in Fashion Council is addressing inequalities within the fashion industry, and offers advice for young journalists trying to break into publishing. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating turbulent times.

How I Built Resilience: Lindsay Peoples Wagner of The Cut

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Scott Everett for NPR

Robinhood: Vlad Tenev

Before Robinhood became one of the most loved and most hated stock trading platforms in the U.S., it was just another tech startup, launched by two mathematicians with an audacious idea: make stock trading mobile, make it fun, and make it free—with no commissions, and no minimum balances. In 2013, Vlad Tenev and Baiju Bhatt decided to pursue this idea full-time. They sidelined their first business—selling software that shaved milliseconds off high-speed trades—and began building an app aimed at anyone with a smartphone and a few extra dollars to invest. After launching in 2015, Robinhood steadily attracted users and rave reviews, but soon drew criticism for its business model, which came under even more scrutiny after the GameStop trading frenzy in January. Despite these challenges, Robinhood has grown to 13 million users and is now poised for a lucrative IPO.

Robinhood: Vlad Tenev

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How I Built Resilience: Ethan Diamond of Bandcamp

In the early 2000s, the online music community was defined by MySpace, illegally downloaded music, and poorly made band websites. Then came Bandcamp – a music marketplace where fans can directly and easily support their favorite musicians. The company has steadily grown since its launch in 2007, but last year traffic and sales surged. CEO and co-founder Ethan Diamond talks with Guy about launching a virtual concert space in the pandemic and why the company started Bandcamp Friday, a monthly event where all processing fees are waived and all funds go directly to the artists. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating turbulent times.

How I Built Resilience: Ethan Diamond of Bandcamp

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Amanda Hesser is Co-founder and CEO of Food52 Scott Everett for NPR hide caption

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Food52: Amanda Hesser

In the early 1990s, as Amanda Hesser's college friends were interviewing for their first cubicle jobs, she chose a different path: one that led straight into the kitchens of Europe, where she cooked traditional recipes and learned the rhythm of the seasons from a crusty French gardener. By 24, she had landed a book deal and one of the most coveted jobs in journalism: writing about food for the New York Times. But over time she grew restless, and in 2008, gave up that dream job—and the stability that went with it—to become an entrepreneur. When her first business fizzled out, Amanda took a financial risk by pivoting again to launch a new company: Food52. Part food blog, part e-commerce site for all things kitchen and home, Food52 is now valued at roughly $100 million and achieved profitability for the first time in 2020—during the pandemic.

Food52: Amanda Hesser

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How I Built Resilience: Kara Goldin of Hint

After giving up diet soda, Kara Goldin started adding fresh fruit to her drinking water to make it more fun. This inspired her to create Hint water, a line of unsweetened flavored water beverages that are now available in over 30,000 stores nationwide. Kara shares how sales have almost doubled as Hint invested in e-commerce during the pandemic, and offers her advice for entrepreneurs trying to break into saturated market spaces like the beverage industry. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating turbulent times.

How I Built Resilience: Kara Goldin of Hint

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Maren Bruin for NPR

UPPAbaby: Bob and Lauren Monahan

As a product developer, Bob Monahan worked with some iconic brands: the Pump at Reebok, the Taurus and Mustang at Ford. When he moved on to work at a baby products company, he happened to discover another set of wheels that caught his eye: a sleek-looking stroller that could accommodate a car-seat or a bassinet. Bob was itching to start his own venture, so in 2006, with the help of his wife Lauren, he launched UPPAbaby and started selling a European-style stroller at an "entry-level luxury" price. As a dad himself, Bob guessed that other dads would be intrigued by UPPAbaby's design; meanwhile, big-name celebrities started to use the stroller, and photos of them pushing it helped accelerate sales. The brand grew quickly, and 15 years after its launch, UPPAbaby employs over 100 people and sells strollers in more than 50 countries.

UPPAbaby: Bob and Lauren Monahan

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How I Built Resilience: Vivian Ku, Restaurateur

Vivian Ku is a Taiwanese-American restaurateur who owns three different Taiwanese restaurants in Los Angeles. After the pandemic halted her plans for expansion, Vivian decided to close her two restaurants until May and pivoted her expansion plans into a breakfast pop-up. Vivian talks to Guy about why she decided to serve Taiwanese food and the pros and cons of opening a restaurant during a pandemic. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating turbulent times.

How I Built Resilience: Vivian Ku, Restaurateur

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