Marcus Marritt for NPR

Bobbi Brown Cosmetics: Bobbi Brown

Bobbi Brown started out as a makeup artist in New York City, but hated the gaudy color palette of the 1980s. She eventually shook up the industry by introducing "nude makeup" with neutral colors and a natural tone. In 1995, Estée Lauder acquired Bobbi Brown Cosmetics and Bobbi remained there for 22 years, until she realized the brand was no longer the one she had built. PLUS, for our postscript "How You Built That," how Emma Cohen and Miles Pepper saw a problem with plastics and developed a collapsible, reusable drinking straw.

Bobbi Brown Cosmetics: Bobbi Brown

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Phuong Nguyen for NPR

Live Episode! New Belgium Brewing Company: Kim Jordan

In 1991 newlyweds Kim Jordan and Jeff Lebesch took out a second mortgage on their home in Fort Collins, Colorado to start a craft brewery in their basement. Jeff had been inspired by the fruit and spice-infused beers he had tasted on a bike trip to Belgium, so they named their company New Belgium, and launched a beer with the whimsical name, Fat Tire. Today, New Belgium Brewing Company is one of the largest craft brewers in the U.S., and Kim Jordan remains one of the few women founders in a male-dominated industry. Recorded live in Boulder, Colorado.

Live Episode! New Belgium Brewing Company: Kim Jordan

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Angie Wang for NPR

WeWork: Miguel McKelvey

In 2007, architect Miguel McKelvey convinced his friend Adam Neumann to share an office space in Brooklyn. That was the beginning of WeWork: a shared workspace for startups and freelancers looking for an inspiring environment to do their work. Today, WeWork has created a "community of creators" valued at nearly $16 billion. PLUS in our postscript "How You Built That," we check back with Kristel Gordon who invented a solution for easily stuffing a duvet back into its cover – it's called Duvaid. (Original broadcast date: June 19, 2017.)

WeWork: Miguel McKelvey

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Angie Wang for NPR

TRX: Randy Hetrick

In 1997, Navy SEAL Randy Hetrick was deployed in Southeast Asia, where he was stationed in a remote warehouse for weeks with no way to exercise. So he grabbed an old jujitsu belt, threw it over a door, and started doing pull-ups. Today, TRX exercise straps dangle from the ceiling in gyms across the country and are standard workout gear for professional athletes. PLUS in our postscript "How You Built That," we check back with a husband-and-wife team who experimented with fruit, spices and vinegar and came up with a gourmet ketchup line called 'Chups. (Original broadcast date: June 26, 2017).

TRX: Randy Hetrick

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Andrew Holder for NPR

Angie's List: Angie Hicks

In 1995, Angie Hicks spent months going door-to-door in Columbus, Ohio, trying to get people to sign up for a new home services referral business. Today, Angie's List is a household name, referring millions of members to plumbers, painters, and more. PLUS in our postscript "How You Built That," we check back with Joel Crites who created the app Micro Fantasy, where fans can make predictions about what will happen next in a baseball game. (Original broadcast date: November 28, 2016)

Angie's List: Angie Hicks

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Connor Heckert for NPR

Live Episode! RXBAR: Peter Rahal

In 2013, Peter Rahal was obsessed with CrossFit, but noticed it didn't sell any snacks to align with its pro-paleo philosophy. So instead of joining his family's business, Rahal Foods, he recruited his friend Jared Smith to start making their own protein bar. They made the first RXBAR in a Cuisinart in Peter's parents' home in suburban Chicago. By 2016, RXBAR was doing over $36 million in sales, and in November 2017, the founders sold the company to Kellogg's for $600 million. Recorded live in Chicago.

Live Episode! RXBAR: Peter Rahal

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Andrew Holder for NPR

Carol's Daughter: Lisa Price

Lisa Price worked in television but had a passion for beauty products. At her mother's suggestion, she began selling her homemade moisturizer at a church flea market. Twenty years later, Carol's Daughter is one of the leading beauty brands catering to African-American women. PLUS in our postscript "How You Built That," we check back in with Aiden Emilio who, along with her husband Jesse, created RexSpecs — UV-protecting goggles for dogs.

Carol's Daughter: Lisa Price

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Angie Wang for NPR

Slack & Flickr: Stewart Butterfield

In the early 2000s, Stewart Butterfield tried to build a weird, massively multiplayer online game, but the venture failed. Instead, he and his co-founders used the technology they developed to create the photo-sharing site Flickr. After Flickr was acquired by Yahoo in 2005, Butterfield went back to the online game idea, only to fail again. But the office messaging platform Slack rose from the ashes of that second failure — a company which, today, is valued at over $5 billion. PLUS, for our postscript "How You Built That," how a peanut butter obsession turned teenager Abby Kircher into a CEO before she was old enough to drive.

Slack & Flickr: Stewart Butterfield

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Andrew Holder for NPR

Drybar: Alli Webb

A decade ago, full-time mom Alli Webb noticed a gap in the beauty market: there was no place that just focused on blow-drying hair. Now with more than 100 locations, Drybar is testament to Webb's motto: Focus on one thing and be the best at it. PLUS in our postscript "How You Built That," we check back in with Chris Healy, a long-haired Southern Californian who co-founded The Longhairs and created special hair ties for guys.

Drybar: Alli Webb

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Connor Heckert for NPR

Steve Madden: Steve Madden

Steve Madden fell in love with the shoe business in the 1970's, when he sold platform shoes at a neighborhood store in Long Island, New York. That was in high school. About 15 years later, he struck out on his own, designing and selling shoes with a high-end look at affordable prices. As his business – and his ambitions — began to grow, he got involved in a securities fraud scheme and wound up serving two and-a-half years in prison. In 2005, he returned to Steve Madden, where he helped the company grow into a business valued at $3 billion. PLUS, for our postscript "How You Built That," how Chris Dimino turned a school design project into the Keyboard Waffle Iron, which makes waffles in the shape of a computer keyboard.

Steve Madden: Steve Madden

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Andrew Holder for NPR

Lonely Planet: Maureen & Tony Wheeler

In 1972, Maureen and Tony Wheeler bought a beat-up car and drove from London "as far east as we could go." They wound up in Australia, by way of Afghanistan, India and Thailand. Their notes on how to travel on a shoestring became a book, which grew into Lonely Planet — the largest travel guide publisher in the world. PLUS in our postscript "How You Built That," an update with Melanie Colón, a frustrated renter who created an easier way to communicate with noisy neighbors, called Apt App. (Original broadcast date: May 8, 2017)

Lonely Planet: Maureen & Tony Wheeler

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Phuong Nguyen for NPR

Chicken Salad Chick: Stacy Brown

For many of us, chicken salad is just another sandwich filling, but Stacy Brown turned it into a $75 million business. In 2007, she was a divorced mother of three looking for a way to make ends meet. So she started making chicken salad in her kitchen and selling it out of a basket, door-to-door. She eventually turned that home operation into Chicken Salad Chick, and took her recipes to cities across the U.S. Today, Chicken Salad Chick is one of the fastest growing companies in the country. PLUS, for our postscript "How You Built That," how Dan Kurzrock and Jordan Schwartz up-cycled beer grain into ReGrained nutrition bars.

Chicken Salad Chick: Stacy Brown

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Andrew Holder for NPR

Lyft: John Zimmer

In 2006, John Zimmer was a college student and ride-hailing wasn't yet "a thing." But a class on green cities got him thinking about the glut of underused cars on the road. Eventually, he co-founded Lyft, a company that has helped make ride-hailing a fixture of American urban living. PLUS in our postscript "How You Built That," an update with Kyle Ewing, who almost set fire to his living room making Terraslate, a tough waterproof paper.

Lyft: John Zimmer

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Connor Heckert for NPR

Lululemon Athletica: Chip Wilson

After noticing more and more people sign up for yoga in the late 1990s, Chip Wilson bet everything on an athletic apparel company aimed toward young professional women. What started as a small pop-up store in Vancouver eventually became the multibillion-dollar brand Lululemon Athletica, spawning a new fashion trend and forever changing what women wear at the gym. PLUS, for our postscript "How You Built That," how Mike Sorentino developed the EyePatch Case, an iPhone case that cleans and protects the phone's built-in cameras.

Lululemon Athletica: Chip Wilson

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Andrew Holder for NPR

Honest Tea: Seth Goldman

In 1997, after going for a long run, Seth Goldman was frustrated with the sugar-filled drinks at the corner market. So he brewed up a beverage in his kitchen, and turned it into Honest Tea. PLUS, for our postscript "How You Built That," we check back in with Jaya Iyer for an update on Svaha Inc., a unique apparel brand that focuses on STEM-themed clothing for babies, kids, and adults. (Original broadcast date: January 16, 2017)

Honest Tea: Seth Goldman

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Andrew Holder for NPR

Remembering Kate Spade

We are incredibly saddened by the loss of the brilliant designer and entrepreneur Kate Spade. We are grateful she and her husband Andy Spade shared their story with us in 2017. The origins of the Kate Spade brand can be drawn back to a 1991 conversation at a Mexican restaurant, when Andy asked Kate, "What's missing in designer handbags?" Kate's answer was a simple modern-shaped handbag that launched the iconic fashion brand.

Remembering Kate Spade

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Phuong Nguyen for NPR

Minted: Mariam Naficy

In 2000, Mariam Naficy sold her first company, an online cosmetics store called Eve.com, for $110 million. Several years later, she got the entrepreneurial itch once again: she founded Minted, an online stationery store that solicits designs from artists all over the world. Today Minted is one of the biggest crowdsourcing platforms on the Internet. PLUS for our postscript, "How You Built That," how Vanessa and Casey White turned their grandfather's pierogi recipe into Jaju Pierogi.

Minted: Mariam Naficy

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Andrew Holder for NPR

Lady Gaga & Atom Factory: Troy Carter

As a kid, Troy Carter dreamed of being a rapper, but soon discovered he was a better manager than a musician. He took Lady Gaga from obscurity to stardom – helping shape both her music and her brand. Then he turned his gift for spotting talent to spotting investment opportunities with his company Atom Factory. PLUS, for our postscript "How You Built That," we check back with Robyn Gerber for an update on Parkarr, a mobile app that helps drivers find street-parking.

Lady Gaga & Atom Factory: Troy Carter

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Marcus Marritt for NPR

Bob's Red Mill: Bob Moore

In the 1960s, Bob Moore read a book about an old grain mill and was inspired to start his own. Using giant quartz stones from the 19th century, he made dozens of different cereals and flours, positioning his company at the forefront of the health food boom. Today, Bob's Red Mill has grown into a $100 million business – and at nearly 90, Bob goes to work at the mill every day. PLUS, for our postscript, "How You Built That," how Mike Bolos and Jason Grohowski created the portable desk, Deskview.

Bob's Red Mill: Bob Moore

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Real Estate Mogul: Barbara Corcoran

Barbara Corcoran grew up in a poor Irish Catholic family in Jersey – with nine brothers and sisters. But she used her charisma to conquer the streets of Manhattan and build the real estate company, The Corcoran Group. She then reinvented herself as a shark – on Shark Tank Andrew Holder for NPR hide caption

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Andrew Holder for NPR

Real Estate Mogul: Barbara Corcoran

Barbara Corcoran grew up in a working-class Irish Catholic family in Jersey – with nine brothers and sisters. But she used her charisma to conquer the streets of Manhattan and build the real estate company, The Corcoran Group. She then reinvented herself as a shark – on Shark Tank. PLUS, for our postscript "How You Built That," we check back with Aryel Rivero and Vanessa Clavijo for an update on their business, Gift Wrap My Face, which designs and prints custom gift wrapping featuring the faces of people you love. (Original broadcast date: April 24, 2017)

Real Estate Mogul: Barbara Corcoran

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Stripe: Patrick and John Collison
Connor Heckert for NPR

Stripe: Patrick and John Collison

Brothers Patrick and John Collison founded and sold their first company before they turned 20. They created software to help eBay users manage inventory online, which set them on a path to help make e-commerce frictionless. Today, John and Patrick are the founders of Stripe, a software company that uses just a few lines of code to power the payment system of companies like Lyft, Warby Parker and Target. Plus, for our postscript "How You Built That," how Robert Armstrong turned his grandma's cookie recipe into "G Mommas," buttery, bite-sized pecan-chocolate-chip cookies that are now sold in stores across the Southeast U.S.

Stripe: Patrick and John Collison

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Connor Heckert for NPR

Panera Bread/Au Bon Pain: Ron Shaich

In the early 1980s, Ron Shaich bought a small, struggling Boston bakery chain called Au Bon Pain, and built it out to 250 locations nationwide. Ron then saw an opportunity to build something even bigger: Panera Bread. It was the start of "fast casual" – a new kind of eating experience, between fast food and restaurant dining. Today, Panera Bread has over 2,000 stores, and $5 billion in annual sales. Plus, for our postscript "How You Built That," how Tyson Walters got so tired of his St. Bernard shedding everywhere that he created the Shed Defender, a zip-up body suit for dogs that captures loose hair.

Panera Bread/Au Bon Pain: Ron Shaich

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"I was absolutely convinced there was a waiting audience for the next era in skincare," says Jane Wurwand, founder of Dermalogica. Andrew Holder for NPR hide caption

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Dermalogica: Jane Wurwand

Jane Wurwand moved to Los Angeles with a suitcase and a beauty school diploma. She started what would become Dermalogica, an international beauty empire that set the standard for skin care. PLUS in our postscript "How You Built That," we check back with Nick Gilson for an update on his company, Gilson Snowboards, a snowboard & ski company based in Pennsylvania. (Original broadcast date: October 24, 2016)

Dermalogica: Jane Wurwand

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Angie Wang for NPR

Wayfair: Niraj Shah & Steve Conine

After selling their first small business and shuttering their second, former college roommates Niraj Shah and Steve Conine thought about getting "normal" jobs. But in the early 2000s, they stumbled across an unexpected trend: people were buying furniture online to get a wider selection. Within a few years, Niraj and Steve launched 250 different websites, selling everything from barstools to birdhouses. Eventually, they consolidated these sites into one giant brand: Wayfair. The company now carries more than 10 million items for home and last year brought in more than $4 billion in sales. Plus, for our postscript "How You Built That," how Carin Luna-Ostaseski fell in love with scotch and became the first American woman to create a Scotch whisky company.

Wayfair: Niraj Shah & Steve Conine

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