How I Built This with Guy RazGuy Raz dives into the stories behind some of the world's best known companies. How I Built This weaves a narrative journey about innovators, entrepreneurs and idealists—and the movements they built.
Twenty-five years ago, after Mei Xu emigrated from China to the U.S., she loved going to Bloomingdale's to gaze at their housewares. She eventually started making candles in her basement with Campbell's Soup cans, an experiment that led to the multi-million dollar company Chesapeake Bay Candle. PLUS in our postscript "How You Built That," we check back with Dan Kurzrock and Jordan Schwartz, who turned up-cycled beer grain into a snack bar called ReGrained.
Growing up, Tim Brown discovered he was very good at two things: design and soccer. While playing professional soccer in New Zealand, he was turned off by the flashy logos on most athletic gear. He started making simple canvas shoes for his teammates, but soon discovered a better material: soft merino wool from his country's plentiful sheep. Meanwhile, on the other side of the world, his future business partner Joey Zwillinger was frustrated that most companies lacked a genuine commitment to sustainability. In 2015, Tim and Joey teamed up to create Allbirds, a company with two ambitious goals: create the world's most comfortable shoes, and do it in a way that was completely carbon-neutral. Today, just three years after launch, Allbirds is worth $1.4 billion. PLUS, for our postscript "How You Built That," how Kirby Erdely saw a problem with flying beach umbrellas and developed a new kind of tent stake—with a twist.
Seth Tibbott may be the only founder in the world who grew his business while living in a barn, a teepee, and a treehouse. His off-the-grid lifestyle helped him save money as he started to sell tempeh, a protein made of fermented soybeans. Throughout the 1980s he barely scraped by, but things took a turn in 1995, when he discovered a stuffed tofu roast made in Portland, Oregon. Knowing vegetarians had few options at Thanksgiving, Seth named the roast Tofurky and started selling it at co-ops in the Pacific Northwest. Nearly 25 years later, Tofurky sells plant-based protein around the world, and has estimated sales of $40 million a year. Recorded live in Portland, Oregon.
In the 1990's, Stacy Madison and her boyfriend Mark Andrus were selling pita sandwiches from a converted hot dog cart in Boston. They decided to bake the leftover pita into chips, adding a dash of parmesan or cinnamon-sugar. At first they handed them out for free, but soon discovered that people were happy to pay for them. So they eventually decided to leave the sandwich cart behind and launch Stacy's Pita Chips. They hoped the brand might grow into a modest regional business—but it kept growing. Roughly ten years after the launch, Stacy's sold to PepsiCo for $250 million. PLUS in our postscript "How You Built That," how Prerak Juthani and some friends from college took organic chemistry to the next level with REACT!, a board game that aims to demystify the stigma of molecular science.
Computer scientist Tony Hsieh made millions off the dot-com boom. But he didn't make his mark until he built Zappos — a customer service company that "happens to sell shoes." Now Zappos is worth over a billion dollars and known for its completely unorthodox management style. PLUS in our postscript "How You Built That," we check back with Mike Bolos and Jason Grohowski, who brought the office desk closer to the light by creating Deskview, a portable desk that attaches to a sheer window with a suction cup. (Original broadcast date: January 23, 2017).
Chet Pipkin was the kind of kid who loved to take things apart and put them back together. As a young man in the early 1980s, he started hanging out in mom-and-pop computer shops, where he realized he could meet a growing need by selling the cables that connect computers to printers. That simple idea became the main ingredient in Chet's secret sauce: instead of making his own computers, he would make the accessories needed to make them work. Belkin International eventually grew into a massive manufacturer of electronic goods — last year, it sold to a subsidiary of Foxconn for more than $800 million. PLUS in our postscript "How You Built That," how Clay McCabe decided to rebrand his dad's zipper repair business into Zipper Rescue, a repair kit that helps people fix their broken zippers at home.
Susan Tynan's experience in the ephemeral e-market of LivingSocial made her want to start a business that she could touch and feel. After being charged $1600 to frame four posters at her local framing store, she decided to create a mail-order framing company that offers fewer designs at lower prices. Framebridge is now five years old and still feeling growing pains, but is slowly reshaping the rules of a rigid industry. PLUS in our postscript "How You Built That," we check back with Len Testa, who created an app that uses real-time data to help people avoid long lines at Orlando area theme parks. (Original broadcast date: November 27, 2017)
John Foley started climbing the rungs of the corporate ladder at a young age, first as a fast food server and eventually as an e-commerce executive. Still, at 40, he couldn't climb out of bed fast enough to make it to his favorite spin class. John couldn't understand why there wasn't a way to bring the intensity and motivation of a boutique fitness class into the home. Having never worked in the exercise industry, he teamed up with a few friends to create a high-tech stationary bicycle called the Peloton Bike. Today, Peloton has sold close to half a million bikes, with a valuation as high as 4 billion dollars. Recorded live in New York City.
At age 22, Whitney Wolfe helped launch Tinder, one of the world's most popular dating apps. But a few years later, she left Tinder and filed a lawsuit against the company alleging sexual harassment. The ensuing attention from the media – and cyberbullying from strangers – prompted her to launch Bumble, a dating app where women make the first move. Today, the Bumble app has been downloaded close to 30 million times. PLUS in our postscript "How You Built That," we check back with Michael Dixon, whose business Mobile Vinyl Recorders uses portable record lathes to cut vinyl at parties, weddings, and music festivals. (Original broadcast date: October 16, 2017)
In 1970, George Zimmer was a college graduate with no real job prospects and little direction. That's when his father, an executive at a boy's clothing company, asked him to go on an important business trip to Asia. It was that trip that propelled him into the world of men's apparel. In 1973, the first Men's Wearhouse opened in Houston with little fanfare. But by the mid-80s, George Zimmer managed to carve out a distinct niche in the market – a place where men could buy a good quality suit, at "everyday low prices," along with all the shirts, ties, socks, and shoes they need. With George as the face of the brand, Men's Wearhouse became a multi-billion dollar empire with hundreds of stores across the U.S. But then, in 2013, a bitter battle forced him to give it all up. PLUS in our postscript "How You Built That," we check back with two brothers from Guinea, West Africa who founded a company that makes Ginjan, a spicy-sweet juice from their childhood that mixes pineapple and ginger.