Business Review Each week Business Review has the latest in business trends and research – both globally and nationally. The program has won the nationally prestigious Communicator Award each year since its premiere in 2012. Hosted by CJ Jackson, Business Review is a production of Livingston+McKay LLC, KWBU-FM and the Hankamer School of Business at Baylor University.
Business Review

Business Review

From KWBU

Each week Business Review has the latest in business trends and research – both globally and nationally. The program has won the nationally prestigious Communicator Award each year since its premiere in 2012. Hosted by CJ Jackson, Business Review is a production of Livingston+McKay LLC, KWBU-FM and the Hankamer School of Business at Baylor University.

Most Recent Episodes

Business Review - "How to Keep Employees from Leaving"

Hiring and training new employees can be expensive! In this episode of the Business Review, executive headhunter David Perry shares the best way to keep employees happy. FINDING, TRAINING AND DEVELOPING NEW TALENT CAN BE EXPENSIVE AND TIME-CONSUMING. BUT ONE OF THE EASIEST METHODS TO MAXIMIZE PROFIT MARGINS

Business Review - "The Importance of Building Brand Behavior"

Branding is everything. In this episode of the Business Review, New York ad agency chief Kristi Faulkner explains why businesses need to focus on their brand message from top to bottom. WHETHER YOU'RE A NEW STARTUP, A SMALL BUSINESS OR A MULTI-NATIONAL CORPORATION, BRANDING IS EVERYTHING, SAYS KRISTI FAULKNER,

Business Review - "Follow the Leader"

Stephanie Lee shares how leadership within groups is ever-changing and what factors are involved in emerging as a leader. "A large assumption behind leadership is that it's static and unchanging. Once you're in a position of leadership, people seem to assume and believe that you'll always be a leader." STEPHANIE LEE, ASSISTANT PROFESSOR OF MANAGEMENT, RECENTLY PUBLISHED A STUDY IN THE JOURNAL OF APPLIED PSYCHOLOGY THAT ANALYZED HOW LEADERS EMERGE IN

Business Review - "Consistent Marketing"

In economic downturns, marketing budgets are one of the first to be re-evaluated. Nona Phinn tells us why that is a major mistake. IN DIFFICULT TIMES MANY COMPANIES ARE TEMPTED TO SLASH MARKETING FROM THEIR BUDGETS. NONA PHINN, FOUNDER AND CEO OF THUS MARKETING, SAYS THAT'S A BIG MISTAKE. "I believe that many companies look at marketing as sort of this luxury item, sort of this nice to have but we don't have to have. Marketing is that conduit...it's the

Business Review - "Interns: Worth the Investment"

Interns are not just a means to getting work accomplished. Tom Walker tells us how important they can be to the future of the company. PROVIDING INTERNS WITH MORE THAN JUST OPERATIONAL TASKS COULD PROVE A WISE INVESTMENT FOR YOUR COMPANY. ACCORDING TO REV 1 VENTURES CEO TOM WALKER, BEING STRATEGIC IN THE INTERVIEW AND ON BOARDING PROCESS MAKES A HUGE DIFFERENCE IN THE QUALITY OF THE EXPERIENCE FOR THE COMPANY AND INTERN. "Today's interns...they're Gen Zers. They're projected to be 40% of the

Business Review - "Amoral Management"

Matt Quade shares how employees make moral decision in the workplace and what happens when amoral decision are being made from the top. WHEN EMPLOYEES ARE FACED WITH A MORAL DECISION IN THE WORKPLACE, THEY LOOK TO THEIR LEADERS ON HOW TO RESPOND. MATTHEW QUADE, ASSOCIATE PROFESSOR OF MANAGEMENT, SHARES WHAT HAPPENS WHEN LEADERS DO NOT CLEARLY DISCUSS ETHICS WITH THEIR EMPLOYEES AND THE IMPLICATIONS OF AMORAL MANAGEMENT. "What we find is that amoral management, this lack of leader responsiveness

Business Review - Communication is Key

Craig Ceccanti credits their success to the intimate partnership the company has with their franchisees.

Business Review - Focus on Empathy

In this episode of the Business Review, American Greetings CMO Alex Ho explains the strategy of marketing to millennials.

Business Review - The Crossover Effects of Work and Home

Work can affect your home life. Dr. Dawn Carlson, professor of management shares in this episode of the Business Review just how much crossover happens between work and home. Click to listen to this week's program. Click the title above to read along.

Business Review - Remote Psychology

Working from home may sound like a dream job, but in this episode of "The Business Review" marketing expert and researcher Dr. Sara Perry explains why remote work isn't for everyone. Click here to listen to this week's program. Click the title above to read along.

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