Fresh Air For Sept. 15, 2020: The Strange Origin Story Of Data Science & Elections Hear the Fresh Air program for September 15, 2020

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From WHYY in Philadelphia

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Politics

Collect Data, Influence Votes: 'If Then' Traces The Genesis Of Data-Driven Politics

In If Then, historian Jill Lepore tells the story of Simulmatics. Founded in 1959, the company's "people machine" used a computer program to predict the impact of various political messages.

A collection of current and past presidential advertising materials hangs on a wall in the visitor center of the New Hampshire State House in Concord, N.H. Joseph Prezioso/AFP via Getty Images hide caption

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Joseph Prezioso/AFP via Getty Images

Collect Data, Influence Votes: 'If Then' Traces The Genesis Of Data-Driven Politics

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Fresh AirFresh Air

From WHYY in Philadelphia