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Sinead Boucher, the owner and CEO of New Zealand publisher Stuff, says the decision to quit Facebook has been beneficial for the company. Marty Melville/AFP via Getty Images hide caption

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Marty Melville/AFP via Getty Images

Technology

This News Publisher Quit Facebook. Readership Went Up.

Many media outlets feel they need to be on Facebook to reach people. So why did New Zealand's biggest news publisher decide to go it alone?

Introspection Stan Forebee
Expectations Stan Forebee
Breeezin' Tsutchie
It's All Real Pitch Black
Catalyst Rocket Miner
Memories Are All We Have Left Rocket Miner

Sinead Boucher, the owner and CEO of New Zealand publisher Stuff, says the decision to quit Facebook has been beneficial for the company. Marty Melville/AFP via Getty Images hide caption

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Marty Melville/AFP via Getty Images

This News Publisher Quit Facebook. Readership Went Up

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Seven Crows Marley Carroll
Shiver Marley Carroll
Ice Cream Mika
Good Humor Jingle RZA
Colours Anatole
Surrounds Anatole

Dorothy Toy and Paul Wing, the dance duo known as Toy & Wing, perform on the floor of the Forbidden City nightclub in San Francisco during the late 1950s. Dorlie Fong hide caption

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Dorlie Fong

'She Was My Idol.' A Daughter Remembers Her Dance Star Mother

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Untitled #7 Yusuke Tsutsumi
Untitled #10 Yusuke Tsutsumi
The Motion Makes Me Last Eluvium

Since the pandemic began, the Centers for Disease Control and Prevention has been managing a massive public health response, reaching every part of the U.S. Eric Baradat/AFP via Getty Images hide caption

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Eric Baradat/AFP via Getty Images

Inside The CDC's Battle To Defeat The Virus

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Cabin Brontide
Kith and Kin Brontide
Explore, Be Curious Cloudkicker
You and Yours Cloudkicker
Friday I'm In Love (Focus Mix) ST*RMAN

Dr. Anthony Fauci, director of the National Institute of Allergy and Infectious Diseases, testifies during a Senate hearing last month on the federal coronavirus response. Susan Walsh/Pool/Getty Images hide caption

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Susan Walsh/Pool/Getty Images

Fauci Expects Surge In Vaccinations To Keep A 4th Coronavirus Wave At Bay

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A store in Miami displays a "We are hiring" sign on March 5. U.S. employers added 916,000 jobs in March, the biggest number since August, amid an improving pandemic outlook and trillions of dollars in stimulus passed by Congress. Joe Raedle/Getty Images hide caption

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Joe Raedle/Getty Images

Roaring Back: Employers Add 916,000 Jobs As Economy Emerges From Winter Slump

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