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Hallmark is the latest company to bank on digital video greetings as more consumers have gotten comfortable on camera. And for those who haven't? Experts say awkwardness can make the messages feel more genuine. Hallmark hide caption

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Hallmark

Technology

Are you ready for your close-up? Hallmark cards now come with video greetings

Some people who get cards this holiday season will need a smartphone to see what's inside. Hallmark is selling video greetings that make it easy to send montages of personalized videos.

President Biden meets with China's President Xi Jinping during a virtual summit from the Roosevelt Room of the White House in Washington, D.C., on Nov. 15. Mandel Ngan/AFP via Getty Images hide caption

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Mandel Ngan/AFP via Getty Images

The White House wants to focus on China, but Russia continues to be a distraction

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Hallmark is the latest company to bank on digital video greetings as more consumers have gotten comfortable on camera. And for those who haven't? Experts say awkwardness can make the messages feel more genuine. Hallmark hide caption

toggle caption
Hallmark

Are you ready for your close-up? Hallmark cards now come with video greetings

  • Download
  • <iframe src="https://www.npr.org/player/embed/1065210206/1066169870" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

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